3 Mega Trends for OTT in 2022
OTT Services Expect to Grow 26% by End of the Year
As the number of cord-cutters continues to grow, and Smart TV app adoption increases, media brands around the world have pivoted to match viewers’ changing habits.
We’ve compiled some of the most interesting trends, breakthroughs, and projections for OTT streaming services — to give you a high-level view of what mattered most in 2021, and where things might be headed in 2022.
1. Regular updates are the new normal
The velocity in which media brands launched new apps and made updates has been picking up. Up from last year, OTT apps averaged new releases every 2 months, with the most responsive brands releasing new versions every 1.75 months.
2. Personalization and UX on the Forefront
Personalization and UX have become two of the most trending factors in the OTT industry for a while now. Most of the top-rated OTT platforms have already started leveraging AI (Artificial Intelligence) and Deep Learning to provide the users with personalized content based on their watch history, ratings, likes, dislikes, etc. On the other hand, UX has become a distinguishing factor among the leading OTT platforms in this competitive industry.
3. Hybrid Revenue Rules
Advertising is the most-used monetization model, but not in isolation. Eighty percent of the time advertising is used as a hybrid with SVOD or another revenue strategy. In the last year, 11% of SVOD-based apps added advertising to their mix.
Some broadcasters offer different pricing models in different regions.
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