Streann and Zixi partner to launch a disruptive solution for content providers. — Streann Media, the world’s most innovative and interactive OTT streaming platform, and Zixi, the global leader in video transport over IP, joined forces to bring new features to content creators worldwide. …

The Next Big Thing for the Streaming Industry — With streaming media technologies becoming more mature and beginning to match the quality of service of traditional broadcasting, AVOD is now ready for another spin. …

Video has officially conquered the web. The flexibility of the internet creates an unstoppable force, and has opened up opportunities for content creators, distributors, and brands everywhere. A lot of development is expected in the streaming space from now on as new technologies converge and mobile usage continues to expand…

A Guide to Video Monetization — One of the greatest advantages of going direct-to-consumer is the power to choose how and where you sell and distribute your video. Not to mention that eliminating any distribution middlemen means that ALL revenue your content generates goes straight into your pocket. Will you launch a subscription service? Integrate ads…

The local advertising marketplace will reach $167.4 billion in 2023. — Video advertising is the “third advertising wave” of the internet: the first wave began in 2000 when people discovered search engines such as Yahoo and Google to explore what the “net” offered. The second wave occurred with the rise of social media, as consumers were now able to find other…

Part 1: Content providers are “supercharging” direct-to-consumer efforts — Media companies have not been the most innovative historically regarding monetization strategies. In fact, they have grown tremendously by applying a binary method: linear advertising and monthly membership fees. …

Sports streaming goes mainstream — New streaming channels are poised to disrupt the way live sports business is conducted. In a multiplatform world, users are enjoying their favorite games with two or three devices at the same time. Knowing fans’ consumption habits is more crucial than ever. Fans want to watch live, in-market games on…

How to launch a multiplatform video experience for the upcoming retail revolution. — The video commerce ecosystem is expanding rapidly among all markets globally, as nine out of ten shoppers watch video reviews to make a decision before buying a product. Consumers are looking for trust signals and authenticity; without it, they don’t click “buy”.

Data-driven, ad-supported content is the future — The shift to Multiplatform Video is redefining advertising. Why are marketers turning to Connected TVs to maximize reach with top-tier programming, make every ad dollar work harder, and harness the full power of their video strategies? These are the top reasons why brands love multi-platform ads: 1. Minimize waste By using our proprietary…