The meaning of “watching TV” has changed dramatically over the past few years. While our watching pattern was traditionally controlled by show timings, now users expect 100% control of the viewing experience. This means that they can watch instantly, anytime, on any compatible device connected to the Internet. Also, they can set your watching pattern by pausing, fast-forwarding, and rewinding.
Today, users have lots of devices. When watching content, users continually swap from device to device in different situations. So, it is important to ensure that your design is compatible with a broad range of devices. …
Get the best ROI out of your content library.
You are what you measure! In pursuit of monetization and viewer retention, OTT brands need not look further than their content library, a raw diamond ready to bring digital revenues.
Complementing new content releases, the archived library can be rearranged time and time again, helping brands manage their content costs and achieving their primary commercial goals.
It is clear that nowadays every content creator needs to be where their audiences are. After making a conscious business decision, they invest in an innovative OTT platform to showcase their content across platforms: Apps in iOS, Android, Roku, Apple TV, and other Smart TVs.
Even though bringing your content everywhere is hard work, it is only 10% of your total efforts to monetize your content. Every single success story involves great teamwork between the content creator and the OTT platform to go above and beyond this first step.
Unfortunately, most content creators don’t know this, and end up disappointed…
In pursuit of monetization, OTT brands need not look further than their content library!
Your content is gold, and it can be rearranged and redeployed time and time again, bringing your costs down while optimizing your commercial goals.
You need a metadata strategy to increase your user engagement, customer retention, and lifetime value!
Drive users into your app more frequently through notifications that reflect their content preferences and engagement needs.
Users will spend more time in your app as long as they can seamlessly sustain a relevant journey from view to view. …
Streaming giants like Netflix, Prime Video, and Disney+ have built huge audiences through a growing on-demand content library, and niche content providers may think that the days of live content are numbered.
However, our data across successful content creators clearly shows that audiences love live streaming, where they can connect and feel part of a community.
Live streaming helps make your channel more valuable to current subscribers and brings in new viewers.
Let’s face reality: Consumers today have too many content choices.
They can subscribe to several OTT services, each for a nominal fee and without commitments. They can watch the content they like, when they like, on their preferred devices. With the huge library of content that each service has, it can be hard for the customer to decide what to watch!
And with no long-term contracts or commitments, leaving the services is easy. 25% of subscribers join a paid service to take advantage of free trials or discounted starting rates. …
Content creators come to Streann based on our reputation of being the highest quality video platform available, but they stay because of the ease that our solutions provide, and the care that we give to each individual brand. We consider ourselves the industry standard for OTT providers.
The key question: Can one platform do it all?
Video quality is a trait so obviously important that it can sometimes be overlooked. It’s also the area with the most disparity among OTT providers, and the most frustration for content creators and audiences alike.
Content providers invest significant financial resources, and countless hours…
We are in the middle of the streaming revolution, and there are no signs of slowing down! There are now more US households reachable via streaming devices (84 million) than traditional ones (78 million).
The newest trend? Forward-thinking advertisers are investing top dollars into Connected TV (CTV) as a means to reach their target market, either alongside an existing linear media strategy or as a standalone channel.
How are brands embracing this relatively new channel for their marketing needs?
Buying programmatically gives brands the greatest level of flexibility in terms of timing, targeting, and optimization. It’s possible to rapidly iterate…
After lots of hard work and planning, you’ve now entered the new world of OTT apps. Congratulations!
Like any proud owner of a new app, you’ve likely put a lot of work into getting yours off the ground and can’t wait for the whole world to meet your new little bundle of joy.
With millions of apps in each app store, however, getting users to find and download your app is no small feat. The good news is that with an average rating of 4.9, Streann’s branded OTT apps provide a high-quality experience for your users!
To help improve your…
Most broadcasters don’t have the tools they need to drive awareness, build their brand, acquire a critical mass of subscribers, and earn the revenues they need (all while providing a quality experience to their fans). From the outset, it may seem impossible to turn a small content provider into a full-fledged content business without hiring teams of developers, designers, and customer support staff.