Ad-technology is the future of monetization.
Netflix launches ad-supported subscription plan
The streaming industry is going through a cataclysmic event, as Netflix is launching an ad-supported version in partnership with Microsoft. For the first time, the media giant will test if users will enjoy free content in exchange for watching ads, in a bold reversal that will bring massive consequences. We expect other content providers to rely more on ad technology to boost revenue, and Streann’s proprietary features are fueling this demand.
Netflix is working to sign up tens of millions of new users with this move. The company has increased its content spend, particularly on originals, and to pay for it, the company hiked prices of its service. The result? A painful loss of over 800,000 subscribers in the U.S. and Canada during the most recent quarter.
Programmatic Digital Ads revenue in Connected TVs has increased exponentially, and Streann Media projects triple-digit growth in 2022, as brands have shifted advertising dollars from traditional media to OTT in 2022.
How Streann’s Clients benefit from our Ad Technology Solutions:
Connected TV ads are the leading segment in the media world — indicating the sizable shift away from traditional TV viewing and toward streaming video.
“Our focus on programmatic advertising on any and every screen will be a big part of our recurring revenue growth,” commented Gio Punzo, CEO at Streann Media. “Attention is shifting to AVOD and content providers need to build relevant apps and inject ads. It’s not easy, but we have mastered the process,” commented Gio Punzo, CEO of Streann.
About Streann
Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization Web 3.0 streaming platform. With Streann, content providers can create live streaming content and build next-generation Web 3.0 live streaming business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has Millions of Active users in 141 geographies. For more information, visit www.streann.com.
