Addressable advertising is booming!
When leveraged successfully, addressable media helps brands create one-to-one conversations with customers or prospects, and reduce wasted media spending. Below we’ll discuss what addressable media is, as well as review some of the key benefits it provides.
Which data do you need?
It all starts with an advertiser’s database of PII (an individual’s personally identifiable information, such as name, email, or mailing address) that’s appended with additional demographic, behavioral, and transactional data available. These rich audience segments allow marketers to create personalized messaging down to the specific person!
With this kind of knowledge, brands can serve a highly relevant ad to individual consumers at a controlled frequency across multiple devices and channels to drive a cross-sell conversion.
Finding ways to achieve this was a huge technological challenge, because the only way to have a persistent conversation with these consumers was through channels such as email marketing.
The power of multi-platform ads
Today, many online advertising platforms have access to consumer Personal Identifiable Information, and engage with users across multiple devices. With Streann’s technology, media companies and brands know if a user logs in on a computer, mobile phone, or tablet and how often they do so, providing marketers with the opportunity to reach these high-value targets with relevant messaging.
Content providers of all sizes want to make sure their inventory is as addressable as possible. The partnership with Streann will enable advertisers to activate their own first-party data to enrich ad impressions.
Brands are in need of more flexibility, more choice, and more control in terms of how they buy and access inventory. And that’s where technology and data have a front seat.
That’s where technology and data have a front seat.
One of Streann’s most significant developments is the refinement of addressable advertising, which provides the powerful targeting capabilities that brands are demanding. Simply put, better segmentation allows media companies to charge a higher CPM, since advertisers get a better return on investment when they are in front of the right audience.
Want to discuss how our ad technology brings you more revenue? Let’s talk!
Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization streaming platform. With Streann, content providers can create live streaming content and build next-generation Web 3.0 business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has millions of active users in 141 geographies. For more information, visit www.streann.com.