AI is the Future of Advertising
In the dynamic world of advertising, artificial intelligence (AI) is transforming dramatically how brands engage with their audiences. Streann, a trailblazer in TV 3.0 technology, is leading the industry with its state-of-the-art adtech solutions, reshaping the future of advertising in 2024 and beyond.
In 2023, digital advertising accounted for nearly 70% of the industry’s $889 billion revenue. GroupM predicts that by 2028, digital advertising on social media platforms like TikTok and YouTube will comprise over three-quarters of the market, surpassing the entire 2022 advertising industry size.
Generation Z, spending a significant portion of their day on screens, shows minimal interest in traditional TV. Accordingly, brands’ media spending heavily favors digital channels, with digital expenditure surging from less than 30% to over 80% of their total media budget, primarily directed towards campaigns yielding higher ROI through targeted segmentation of the population.
The integration of AI introduces a new layer of complexity, potentially revolutionizing traditional advertising functions from content creation to precise consumer targeting. Streann anticipates a future where an individual’s daily experiences, including entertainment, search, shopping recommendations, and news consumption, are increasingly customized and algorithm-driven.
One of the most pressing challenges for advertisers today is the demand for hyper-personalized campaigns that resonate deeply with individual consumers. Streann’s AI-driven advertising platform is revolutionizing how brands connect with their target audiences. By harnessing the power of AI and big data, Streann enables brands to create highly personalized campaigns at scale. These campaigns are tailored to the unique preferences and interests of each viewer, enhancing both the effectiveness of advertising efforts and the overall viewing experience.
Streann’s AI-powered platform is also optimized for digital advertising, allowing brands to reach consumers where they spend most of their time online. With features like non-intrusive ad formats and seamless integration with social media platforms, Streann ensures that ads are delivered in a way that feels natural and engaging.
The patented technology, Inside-Ad, represents a groundbreaking advancement in targeted advertising for both content providers and brands, particularly in light of the increasing popularity of AVOD (Advertising Video on Demand) models and Connected TVs. Inside-Ad leverages sophisticated data analytics, machine learning, and user behavior insights to deliver highly personalized advertisements to viewers. By ensuring that viewers are presented with non-intrusive video commercials that align with their specific interests, Streann empowers brands to achieve remarkable results in conversions. Moreover, OTT (Over-the-Top) platforms can anticipate returns on investment of up to 350%.
A distinguishing feature of Inside-Ad is its seamless integration of advertisements into the content, seamlessly blending targeted messages with programming without disrupting the viewing experience. By maintaining the flow of programming while delivering targeted messages to viewers, Inside-Ad not only enhances user satisfaction but also significantly enhances the effectiveness of advertising campaigns. By reaching audiences genuinely interested in the promoted products or services, brands can optimize their advertising efforts and maximize their impact.
Why is Inside-Ad a game changer?
- Inside-Ad offers a revolutionary solution for monetizing your App, Web page, or Smart TV through programmatically delivered ads.
- It boasts an impressive 10x increase in digital ad revenue.
- Inside-Ad focuses on delivering 100% real impressions and ensuring real-time impact.
- It guarantees 95% viewability rates through its patented technology.
- Whether connecting with a demand partner or uploading your own campaign, you have full control over the cost per thousand impressions (CPM).
- This empowers you to maximize revenue while enhancing AVOD experiences.
In addition to these features, Streann is revolutionizing how brands leverage user-generated content (UGC) in their advertising strategies. With the rise of platforms like TikTok and YouTube, UGC has become a powerful tool for brands to connect with their audiences. User-generated content emerges as a driving force in Streann’s TV 3.0, democratizing the creative process and transforming video consumption into an interactive, participatory experience. This shift not only disrupts traditional media models but also amplifies authenticity and relatability, enhancing viewer engagement and connection with content.
Streann’s AI-Powered Solutions Leading the Way
The future of advertising is here, and Streann is leading the way with its innovative AI-powered solutions. By offering hyper-personalized ads, advanced analytics, and seamless integration with digital platforms, Streann is helping brands stay ahead of the curve in an ever-changing landscape. With Streann, the possibilities for advertising are limitless.
