The number one imperative for content providers in 2020
Be everywhere your audience is!
Everything is changing. Corona has created a unique scenario, condensing a time frame that otherwise would take years to witness this kind of change. This is a unique situation where you can look forward to the future and see the direction that our industry is going and make decisions on where to take your business.
What’s happening now? The data is clear:
Wi-Fi-enabled streaming is becoming the norm for audio and video consumption.
Since the pandemic started, we’ve seen a 64% increase in streaming on the top platforms (Disney+, Hulu, Netflix, and Amazon Prime). Additional studies have shown that 52% of respondents are now subscribing to an additional streaming service that they weren’t before the pandemic,
Other relevant data points? A 41% increase in OTT viewing among key demographics, namely Gen Z and Millennials. Connected TV streaming has grown almost 40%, and free AVOD supported streaming is growing 27% year-over-year.
What can you learn from the OTT winners? What are they doing that you can apply to your business this year?
Viewers are in the driver seat (or couch) and have more choices than ever before. If your brand is not accessible via the platforms that they are using day-in and day-out, they will choose something else to watch or listen to.
To be discoverable, your brand needs to be accessible, and this means that you need to be accessible by the ¾ of US homes that are using Connected TV devices. You need to be accessible across multiple devices because the average customer uses three devices in their living room over the course of a single day.
It’s essential to get there soon and understand your audiences across all of these platforms. Our suggestion is to grow your business now, be ubiquitous for your audiences so that they choose to watch videos of your property versus the competitors.
Would you like to be discoverable? Streann is the most robust turn-key solution to bring your content across all platforms, such as Apple TV+, Amazon Fire, Roku, Google Home, Android, iOS, Smart TV, Chromecast, Android auto, Alexa, Carplay.
