Boost the Top 3 Content KPIs with AI

Content providers can leverage the power of technology to increase engagement.

To achieve the next level of content personalization, a richer understanding of your audience’s behavior is needed. The data already exists: now, we can analyze it smartly.

KPIs to superpower your content

• How to increase daily sessions? Drive users into your app more frequently through notifications that reflect their content preferences and engagement needs. Serve your users more of what they already love or find connections to serve them similar items they’re certain to love.
• How to lengthen each session duration? Users will spend more time in your app as long as they can seamlessly sustain a relevant journey from view to view. Your UI and content must make the steps of this journey feel seamless and reactive to their behaviors.
• How to increase archive content viewing? Direct users to your archived content if new content launches are delayed. Lean on characteristics of the most loved new content to inspire and curate relevant collections of archived content. If viewers are loving a cross-world spy chase series, pull on your archive of similar action, thrilling, fast-paced titles.

AI is the new normal for content providers

Gather audience interactions from multiple sources, slice them to understand engagement patterns better, and obtain the KPIs that will make an impact on user’s behavior.

AI and machine learning algorithms can help you fully understand and process all these data. This way, you can make better recommendations, offering a content experience the current viewer is more likely to engage with across devices.

Streann Media’s data-driven platform makes the most of a metadata strategy to increase your user engagement, retention, and lifetime value. Content can be rearranged and redeployed time and time again, bringing your costs down while optimizing your revenue goals.

About Streann

Streann Media is the world’s most innovative and interactive OTT streaming platform. With Streann, content providers can create the next Netflix or Spotify, with more than 150 proprietary features for market-first delivery, engagement and monetization technologies. Established in 2014 in Miami, Florida, the company has won multiple industry awards for its easy-to-use, all-in-one solution and has been deployed in 141 countries. For more information, visit www.streann.com.