Creators and Content Providers: Do you want to be Quibi or TikTok?

Streann Media
2 min readOct 23, 2020

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Why you need to take a look at TikTok’s features

TikTok continues with its exponential growth in 2020, becoming the most innovative social media platform.

What’s the future of content creation?

What TikTok has truly demonstrated is that ‘remixing’ is the future of creation. While original content is powerful, remixing gives individuals the control to layer context, self-expression, and sharing capabilities with memes. Broadcasters and content providers that ignore this reality are doing so at their own peril.

If you’re not allowing your audiences to be part of your content, you’re not going to succeed.

The death of QUIBI: gone in 6 months after raising $1.75 Billion in capital.

After raising a staggering amount of capital, QUIBI shot down only six months after going live, a crash landing for a one-highflying entertainment project.

The short-form streaming video service faced lower-than-expected downloads and viewership. Why? Because they built the streaming service of the past.

Why TikTok Won?

TikTok’s success can be attributed to how it flips content creation, as audiences worldwide actively look to be active in the platform for the appeal of the possibilities to go viral. Their algorithm that rewards content above all else, giving Gen Z a place to be themselves while permitting brands to inspire their fans in true, engaging ways.

UGC and Engagement: the new era of content is here to stay.

The data is clear! The era of passive content is over, as audiences are demanding to be part of the content experience.

This new era of engagement is just beginning, and we are fortunate to have the expertise to design stunning content experiences in all formats with your audience in mind.

Unleash the power of User-Generated Content with Streann Media, the only platform with +100 distribution, engagement, and monetization features, including the most robust and easy-to-use UGC.

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Streann Media
Streann Media

Written by Streann Media

The most advanced video and audio platform experience for content providers.

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