Embrace the advantages of vertical video in 2023

Streann Media
3 min readSep 1, 2023

Broadcasters and content creators will look more like Tik-Tok

Vertical video has become increasingly popular in recent years, and it’s no surprise that its use is only going to keep growing. With the rise in mobile devices and the continued trend of watching videos on small screens, vertical video offers a unique solution for creating content that is both engaging and easily viewable. In 2023, we will likely see even more companies embracing this medium as a way to reach their audiences.

The primary benefit of vertical video is that it allows for an immersive experience which can be achieved with fewer distractions than traditional horizontal videos. Furthermore, because vertical videos are designed for smaller screens, they are typically shorter and simpler than horizontal ones, making them ideal for quick snippets of information or promotional messages. They also help to create a more intimate connection between creator and viewer as they fill the whole screen without taking up extra space; this helps viewers feel connected to what’s being shared in a way that cannot be achieved with horizontal video formats.

Media companies should take advantage of vertical video in 2023 by creating impactful videos that capture attention quickly and keep viewers engaged until the end. As technology continues to evolve, so too will opportunities for vertical video creation; now is the time to get ahead of the game and launch sooner rather than later!

In this article, we’ll explore the 10 advantages of creating an OTT app with vertical scrolling:

  1. Intuitive Interaction: Vertical scrolling closely resembles the natural motion of reading or browsing on a touchscreen device, making it instinctive and user-friendly.
  2. Familiarity: Many popular apps, such as social media platforms and news apps, employ vertical scrolling. Users are already accustomed to this behavior, reducing the learning curve for your OTT app.
  3. Consistency: Vertical scrolling provides a consistent interaction pattern across various devices and screen sizes, ensuring a seamless experience for users on smartphones, tablets, and even smart TVs.
  4. Engagement: Scrolling creates a sense of continuous discovery as users delve deeper into content, encouraging them to explore more and spend more time within the app.
  5. Visual Hierarchy: Vertical scrolling allows you to showcase content with varying levels of importance, placing high-priority content at the top and encouraging users to engage with it first.
  6. Simplicity: Vertical scrolling eliminates the need for complex navigation structures, reducing clutter and enhancing the overall app’s simplicity.
  7. Storytelling: If your app delivers narrative-driven content, vertical scrolling provides an ideal canvas for presenting stories, guiding users through a cohesive and immersive experience.
  8. Efficient Content Consumption: Users can quickly scan through headlines, images, and summaries as they scroll, enabling them to consume a diverse range of content efficiently.
  9. Ad Integration: Ads seamlessly integrated within the scrolling experience can be less intrusive than interruptive ad formats, leading to a more pleasant user experience and potentially higher ad engagement.
  10. Accessibility: Vertical scrolling aligns well with accessibility standards, allowing screen readers and other assistive technologies to navigate the content effectively, making your app more inclusive.

Streann launches Inside-Reels:

Inside-Reels leverages advanced technologies, face recognition, and a seamless vertical scrolling interface, enabling your users to create and share their own captivating content in seconds. This is a game-changer for content creators!

This innovative addition empowers your users to craft engaging short-form videos, harnessing the creative potential of TikTok.



Streann Media

The most advanced video and audio platform experience for content providers.