Embrace vertical video or die

Streann Media
3 min readFeb 1, 2024


Vertical videos aren’t just a trend; they’re a strategic move backed by data.

The evidence is clear — going vertical captures the audience’s attention and fosters a deeper connection with content creators and brands.

In the dynamic world of digital content, vertical videos have emerged as the dominant force, transforming the landscape of engagement. Why? They enable an immersive experience, with fewer distractions than traditional horizontal videos. Furthermore, because vertical videos are designed for smaller screens, they are typically shorter and simpler than horizontal ones, making them ideal for quick snippets of information or promotional messages. They also help to create a more intimate connection between creator and viewer as they fill the whole screen; this helps viewers feel connected to what’s being shared in a way that cannot be achieved with horizontal video formats.

Top 5 advantages of vertical videos

  1. Enhanced Viewability: Social media giants like TikTok and Instagram have conducted experiments that solidify the impact of vertical videos. The findings reveal a remarkable 36% increase in views for the first three seconds and an astonishing 187% surge in viewership for at least half the video duration. The numbers don’t lie. Snapchat reports that vertical videos have 90% more viewability than horizontal videos, as they don’t require viewers to rotate their phones.
  2. Eye-Catching format: Vertical videos take up 78% more screen space on mobile devices than horizontal videos, making them more eye-catching and attention-grabbing.
  3. Preferred Ad Format: Vertical videos are the preferred ad format among users, with 71% expressing a preference for vertical over horizontal videos.
  4. Higher Purchase Intent: Vertical video ads have 2 times higher purchase intent than horizontal video ads.
  5. Better User Experience: An impactful statistic reveals that a staggering 94% of users hold their smartphones vertically, emphasizing the alignment of vertical videos with user habits. Vertical videos provide a better user experience for over 90% of smartphone users, according to several surveys.

Brands are embracing vertical

Advertisers launching vertical video advertising are resulting in a significant 33% boost in ROI, when compared with other formats. The impact is undeniable, urging content creators and advertisers to harness the potential of going vertical.

Streann is 5 years ahead

Streann’s Inside-Reels leverages advanced technologies, face recognition, and a seamless vertical scrolling interface, enabling your users to create and share their own captivating content in seconds. This innovative addition empowers your users to craft engaging short-form videos, harnessing the creative potential of TikTok.

Are you ready to elevate your content strategy with Streann’s advanced vertical video features? Dive into the data, embrace vertical videos, and witness the transformative power of this dynamic duo.



Streann Media

The most advanced video and audio platform experience for content providers.