FAST is becoming the number one trend in video for 2023
Unveiling the driving forces of the fastest growing business model for content providers
Free Ad-supported Streaming TV (FAST) is increasingly replacing cable TV as the preferred linear content programming experience for audiences worldwide. It is a global phenomenon that is challenging the dominance of Subscription Video On Demand (SVOD), Premium Video On Demand (PVOD), and other video consumption models.
Let’s take a closer look at the factors contributing to the popularity of FAST:
✨Easy on the wallet:
This is the primary reason behind the exponential growth of Free Ad-supported Streaming Television. Up to 70% of customers worldwide don’t mind switching to an ad-based streaming model and are willing to watch ads for free content in return.
✨Better accessibility:
Whether it’s Connected TV (CTV) or smartphones, there is a massive surge in adoption rates. A recent survey reveals that CTV’s reach spans a vast audience of over 500 million viewers worldwide, growing over 20% year-over-year.
These numbers are highly encouraging for content creators, platforms, and advertisers alike. In fact, an overwhelming 88% of ad-supported streaming viewers exhibit a higher inclination to purchase a brand they actively engage with on multiple devices.
✨Connected TV Advertising:
CTV advertising can help brands reach audiences where they are already consuming content. Personalization is now possible thanks to advanced data analytics and insights to serve up ads that are as unique as the viewers themselves, ensuring that they watch non-intrusive video commercials that are not only relevant but also tailored to their specific interests.
✨Many flavors to choose from:
Audiences love a variety of content options to choose from, and FAST offers variation across genres. According to 96% of ad-supported streaming viewers, streaming TV offers superior entertainment options and programming compared to traditional cable TV.
FAST is Growing FAST!
2023 has been a remarkable year for fast. The numbers speak for themselves! 150% growth in ad impressions; 45% growth in channel deliveries; and 12% growth in hours of viewing (HOV).
Seamless FAST monetization on all screens with Streann
Want to discuss a FAST for your valuable content? Schedule a demo and we will show you why Streann is the most innovative platform in the world.
About Streann
Streann Media transforms the landscape of modern media, leading the convergence of TV 3.0 and the social-first experience. Through a blend of Artificial Intelligence, Augmented Reality, Social Content, and Real-time Audience Engagement, we redefine the boundaries of storytelling and interactivity across all platforms and screens. In this next-generation media ecosystem, Streann is setting the gold standard by transforming passive viewing into an unparalleled, interactive social journey, facilitating the creation and curation of compelling content, making it effortlessly shareable and customizable. Welcome to the future of entertainment, where every experience is social, personalized, and truly unforgettable. For more information, visit www.streann.com.
