First OTT, then TV

Part II: Personalization is the way to users' hearts.

Personalization: How to connect users to stories they like

Content has much more meaning when users can engage with it. This is why tailored experience is becoming the norm in OTT media apps.

To tell the right story to the right person, follow these UI/UX best practices from our amazing team!

Content recommendations

OTT media apps put in efforts to personalize their interfaces by recommending content based on an individual’s watching history. Curating based on a user’s watching pattern is an intuitive way and can help users consume content engagingly and satisfyingly.

Artwork Personalisation

Displaying personalized artwork makes users visualize and find stories they will love. Based on how much a user prefers different genres, artworks can be shown differently. For example, if a user watches romantic movies many times, an artwork of content will be an image with a romantic mood. If a user watches more comedies, an artwork of content will be an image with a funny mood. This personalization of artwork effectively explains why this content is appealing to you.

Trend-based recommendations

Many of us don’t want to experience the fear of missing out. We want to join in and be included, and love to watch what’s popular. To ensure users stay on top of trending content, many OTT media apps show their top 10 lists based on location or/and updated in real-time.

Personalization is the new normal in 2021.

In an unprecedented era of digital disruption, content providers are finding it increasingly difficult to win the spotlight. Simply put, if you can’t bring a personalized content experience that is a 10 in all formats, your users will go somewhere else.

About Streann Media

Streann Media® is the world’s most innovative and interactive OTT streaming platform. With Streann, content providers can create the next Netflix or Spotify, with more than 150 proprietary features for distribution, engagement, and monetization technologies. Established in 2014 in Miami, Florida, the company has won multiple industry awards for its easy-to-use all-in-one solution and has been deployed in 141 countries. For more information, visit www.streann.com.