How AI is Reshaping the Streaming Industry

The disruptive technology that will change content creation forever

Streann Media
3 min readMay 8, 2023

The use of Artificial Intelligence (AI) in streaming platforms dates back to the integration of content algorithms to keep viewers engaged. However, the release of Chat GPT, an AI-powered chatbot that generates text based on user prompts, has boosted public interest in Artificial Intelligence and its capabilities. Launched as a prototype on November 30, 2022, Chat GPT reached hundreds of millions of users within a few months, the fastest user growth ever recorded.

AI will help users find the content that they want faster

With the vast amount of content available on many different streaming platforms, it is overwhelming for users to find what they want to watch. This is where ChatGPT comes in, providing an opportunity for the streaming industry to improve the user experience on a large scale.

Engaging users at a new level

In the context of the streaming industry, GPT can be used to analyze user behavior and preferences, providing personalized recommendations for content and the possibility of a dialogue with users. By understanding user behavior and preferences, ChatGPT can suggest content that is likely to be of interest to users. This can help users to discover new content that they may not have found otherwise, leading to increased engagement and retention.

Traditional keyword-based searches can be limiting, and users may not always know exactly what they are looking for. ChatGPT can analyze natural language queries and provide more accurate results based on the context of the query.


In addition, AI can be used to improve the user interface of streaming platforms. By analyzing user behavior and preferences, ChatGPT can provide personalized recommendations for how content should be presented to users. This can include suggestions for how content should be organized, how it should be displayed, and what information should be included. By improving the user interface, streaming platforms can make it easier for users to find and engage with content, leading to increased user satisfaction and retention.

Overall, ChatGPT has the potential to revolutionize the streaming industry by improving the user experience on a large scale. By analyzing user behavior and preferences, ChatGPT can provide personalized recommendations for content, improve search functionality, generate ideas for content creation, and improve the user interface of streaming platforms. As the streaming industry continues to grow, the use of GPT is likely to become increasingly important for staying competitive and providing a high-quality user experience.

Streann’s integration with ChatGPT is now available to all customers, and the company is excited to continue its mission of delivering the best possible streaming experience to users around the world.

“By integrating ChatGPT’s advanced language processing capabilities, we’re empowering our customers with a powerful tool to enhance engagement and create a more satisfying user experience, keeping the user engaged in the platform. Our mission has always been to provide our customers with the best possible streaming experience, and with the integration of ChatGPT, we’re taking that experience to the next level. Inside-IQ powered by Chat-GPT is a game changer for streaming platforms, and we can’t wait for our customers to try it out,” said Gio Punzo, CEO of Streann.

With Inside-IQ, users can interact with streaming platforms using natural language. This is a game-changer for content providers of all industries looking to improve engagement, as it creates a more personalized and intuitive experience.

About Streann

Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization streaming platform. With Streann, content providers can create live-streaming content and build next-generation Web 3.0 business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has millions of active users in 141 geographies. For more information, visit



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