How to create a seamless content experience across devices
Gorgeous, effective design is a must for OTT success
Seamless is the only word that matters in OTT interface! How to create stunning content experiences on all screens without any friction for users? Any minor issue viewers experience when using a service can cause them to leave.
The secret sauce of OTT design
The structure of your apps’ screens or the hierarchy of your content collections will be partly built around viewing behaviors, and partly built around your business needs.
In effect, you’ll want to offer your viewers easy access to content they’re sure to sink their teeth into, as well as surprising moments for unfamiliar content that will pique their curiosity and drive them deeper into your library.
This will surprise your viewers, giving them more titles to browse and allowing you to extend user sessions. Visually put your UI to hard work in presenting your categories and content.
Experiment with different colors, showcase bright art and bold titles, and trial how viewers respond to many smaller images versus fewer larger images. Try out different visual references from your metadata such as show posters, actor and director photos, location imagery, seasonal cues, and more.
To increase engagement and deliver a better watching experience, there are a number of UIUX considerations to bear in mind across the entire user journey — from onboarding the user to making navigation easy and intuitive, and finally to personalize content for users.
Ongoing development and design are key
After your OTT service launches, you have to keep up with both a steady influx of new content and repackaging your content library. It is an overwhelming endeavor for content creators of all sizes.
Streann’s development team is dedicated to constantly rolling out new features, squashing bugs, and ensuring the highest quality video on all devices. And that attention to detail leads to a much higher rate of viewer satisfaction and customer retention.
Want to discuss how we make the best content experiences in the world? Learn more at www.Streann.com.
