How to deliver a flawless user experience
Different screens and different platforms require lots of know-how
Great user experience is not an exact science. What works for one audience will definitely not work for others. But in the rush to add personalization and cool new features that content providers and broadcasters hope will drive engagement, many OTT services are missing a trick.
Here are our 3 top tips to make sure your users experience with your platform nothing short of flawless.
Keep it simple. Less is more!
If you’ve got great video, your number one priority should be helping consumers to get to that content quickly. That means a great search function, rich metadata, and flexibility over the way you group and promote your content.
That will have a far greater impact on long-term user satisfaction than the shape of a button or a cool animation.
Make it easy. Reduce all friction!
Today’s consumers aren’t just fickle, they’re demanding. They expect nothing less than frictionless playback and the ability to pause on one device and resume on another. So from the moment a user opens an app or picks up the remote until they’ve watched five minutes of content, it’s important to monitor as many data points as possible and optimize every part of the journey to limit delays.
As well as making it easy to FIND the right content, you need to consider how easy it is to start playing that content once you’ve chosen it. If there are multiple routes to purchase (TVOD, SVOD, AVOD) then the options have to be crystal clear and the purchase flow needs to be as low effort as possible.
In all these elements, the key is rigorous testing on the widest possible range of models, versions and browsers for your preferred devices. It’s the only way to ensure playback feels easy every time on every device.
Prioritize Stability. Quality matters!
It’s easy to forget that some of the most important parts of user experience are entirely invisible — until they’re absent. After spending money to acquire new viewers, you couldn’t afford to lose them because of avoidable errors like an app that keeps crashing or a poor quality video stream.
It’s a crowded marketplace and today’s consumers are fickle. If you don’t get the basics right, no amount of fancy features will keep them coming back for more.
About Streann
Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization streaming platform. With Streann, content providers can create live streaming content and build next-generation Netflix or Spotify business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has Millions of Active users in 141 geographies. For more information, visit www.streann.com.
