How to double your audience in 2021

Series: Five OTT trends to watch

First step: Is your content available on all platforms?

Streaming giants like Netflix and Disney+ have trained consumers to expect that your content should be available for consumption on every platform and device. 70% of subscribers nowadays watch videos on apps, reflecting the new reality: the insatiable appetite of audiences to consume content on various screens and in many different ways.

Having your brand on every platform increases your visibility to prospective subscribers. If they’re looking for the type of content you offer — whether it be original programming, sports, podcasts, fitness, or instructional videos — being present everywhere is the only way to get discovered.

The average OTT viewer is highly mobile and expects your content to keep up with them.

Apps can help retain customers too!

There is a more subtle advantage of apps. It is proven that it reduces churn for subscription-based services, as customers use those accounts for other purchases, so the credit card information is always correct.

Build UX that wins hearts on each platform!

No matter how the journey begins, some big questions need to be answered in order to deliver an extraordinary experience on every screen:

Streann Media has combined its best-of-breed video technologies and industry-proven best practices to create our award-winning platform. Your net result: the freedom to spend more time and resources on what you’re delivering, and instead of “how.”