How to monetize Classic Shows with OTT platforms

Nostalgia is a surprisingly big hit on streaming platforms, where decades-old shows like Friends, Seinfeld, and Breaking Bad are finding millions of takers.

Part of the appeal is nostalgia. Who doesn’t want to revisit Friends’ Season 1? with young Joey and floppy Phoebe? But surprisingly, a lot of the viewers are first-timers: young people who weren’t even around when the first season aired.

For some people, it’s the comfort of familiarity, the assurance of going back to something they enjoyed before. Classic shows are acquired by the service based on feedback from the audience on various media, and that’s why OTT platforms now stream Two and a Half Men, Grey’s Anatomy, The Office, and others. Great content is always in demand. And some of these are the TV equivalent of comfort food.

This phenomenon of older hits makes comebacks is not exclusive to the OTT world. We have seen it in the cinema and the music industry too. Both the new and the old will continue to have their space. And now, whenever someone wants to sit back and recollect the good early days, the shows from that time will be a click away.

At Streann, we help content providers launch their own version of Netflix in 24 hours. Our robust platform converts your content library into a money-making machine, through 35 monetization features and flexible business model options.

A recent success case is Lets Brasil, the new Netflix of Brazil. With over 2000 movies from Warner, Disney, Universal, and Lionsgate Studios, the service is one step ahead of Netflix, due to engagement features such as Instant polls, trivia games, and user-generated content.

Want to convert your classic library into a modern media company? Streann Media is the only platform with +100 creative ways to distribute, engage, and monetize content.