Leveraging the 2024 Electoral Year: How Content Creators Can Harness the Power of Connected TV Advertising
In the lead-up to what is projected to be one of the most financially significant election years in history, content creators and broadcasters find themselves navigating an ever-evolving media landscape. With traditional linear TV viewership on the decline, the emergence of Connected TVs (CTVs) is poised to revolutionize the advertising game.
Over the past 24 months, CTV ad spend has surged by an impressive 195 percent. This trend is set to continue, with US political ad spending expected to soar by nearly 30% to a staggering $12.32 billion compared to the previous presidential election in 2020, as forecasted by Insider Intelligence. This expenditure will span across various channels, including broadcast, cable, radio, and most notably, Connected TV, which includes free ad-supported TV channels (FAST).
The shift towards digital consumption is undeniable, with approximately 60% of smart TV households opting out of traditional broadcast TV. In response, many local stations are bolstering their streaming presence to meet the evolving preferences of consumers. Despite these changes, experts emphasize the enduring significance of local news coverage for political candidates, underscoring the importance of adaptation in the face of evolving media habits.
According to AdImpact’s projections, Connected TV is poised to capture a significant share of the advertising pie, accounting for an estimated $1.8 billion in 2024, representing approximately 20% of total spending. To stay ahead in this dynamic landscape, modern advertisers are increasingly turning to programmatic deals in CTV, with 78% citing the ability to measure performance as the top benefit.
Looking ahead to the 2024 election year, content creators must recognize the pivotal role that digital media, particularly CTVs, will play in shaping the advertising landscape in the US. With advertisers placing greater emphasis on accountability and transparency, CTVs offer a highly dynamic marketplace built around precise targeting and measurable results.
In this evolving media ecosystem, content creators who embrace the opportunities presented by CTV advertising stand to benefit significantly from the surge in digital ad spend driven by the 2024 election cycle. By leveraging the power of CTVs to engage audiences in innovative ways, content creators can position themselves for success in the digital era of media consumption. As brands continue to allocate more campaign investment towards CTVs, content creators must seize the opportunity to capitalize on this burgeoning market and maximize their revenue potential.
Boost your revenues in 2024 with the latest ad technology
To maximize the ROI of CTV advertising, content creators can explore non-intrusive ad formats that seamlessly blend with the viewing experience. Streann offers customizable ad solutions tailored to fit the specific format of apps, web pages, or smart TV platforms, ensuring a superior user experience while delivering impactful advertising messages.
With the 2024 election year heralding a new era of digital advertising dominance, content creators have a unique opportunity to position themselves at the forefront of this transformative landscape. By embracing the power of CTV advertising and adopting innovative strategies, content creators can unlock new avenues for revenue generation and audience engagement in the digital age.
