Make savvy content decisions based on data

How to Measure Behaviors & Optimize Your Collections and Screens?

A data-driven OTT world

One of the main advantages of launching an OTT platform is that you can measure almost everything you need to optimize your content and maximize revenues.

There is a wealth of data you’re collecting around app usage, content performance, and viewing behaviors.

Fortunately for you as a content creator, your focus is on producing compelling content and connecting with your audiences.

Content Dashboards: what’s included?

By partnering with Streann Media, here is an example of indicators that you have access to anytime you want!

“Most Watched”

Which content gets the most engagement? Learn from this as a best practice in how to promote and serve up content because something is working right.

“Most Completed”

Which content are viewers most likely to see all the way through? This is a great metric to recommend similar content for viewer retention.

“Least Completed”

Which content do viewers begin and drop out of? If content isn’t sticky enough to sustain viewing, best not to program it high up in your feeds.

“Top Categories”

Which categories get the most engagement and completion? This is where you need to be focusing!

Ensure these are the first categories users see when launching the app, and keep refreshing them!

At Streann Media, we don’t expect that every content provider is a data guru. Our machine learning algorithms can help you fully understand and process that data.

About Streann Media

Streann Media® is the world’s most innovative and interactive OTT streaming platform. With Streann, content providers can create the next Netflix or Spotify, with more than 150 proprietary features for distribution, engagement, and monetization technologies. Established in 2014 in Miami, Florida, the company has won multiple industry awards for its easy-to-use all-in-one solution and has been deployed in 141 countries. For more information, visit www.streann.com.