Monetization: How to overcome subscription fatigue

Content Providers need to get creative with monetization.

The boom in subscription streaming services has given consumers more options than ever, with an array that includes Netflix, Hulu, Amazon Prime Video, HBO, CBS All Access, Showtime and YouTube Premium.

But the plethora of options has a downside: Nearly half (47%) of U.S. consumers say they’re frustrated by the growing number of subscriptions and services required to watch what they want, according to the 13th edition of Deloitte’s annual Digital Media Trends survey.

What are the options for smaller content providers? Do you have what it takes to build a profitable business model in the Post-Covid world?

How to build a successful Advertising-Supported Video on Demand

AVOD has long been the weak baby brother of its mighty subscription VOD brother. Media Play News called AVOD ‘Hollywood’s rising star’ at the beginning of the year and Broadcasting & Cable referred to it as a ‘Gold Rush’.

“We’ve been focused on developing a differentiated direct-to-consumer streaming service that would exploit our considerable content library and leverage our unique advertiser capabilities and relationships,” Viacom CEO Bob Bakish said. “Pluto TV fits squarely into that strategy.”

For its money, Viacom purchased 12 million active monthly AVOD users and distribution on more than 30 million devices across the USA via its own app. Pluto TV has added over 20 channels to its lineup this summer alone and is expanding globally.

So why now? Why are we talking about AVOD more and more in the Post-Covid era?

One significant factor is the growth in addressable advertising. One of the big attractions from the industry is that the AVOD audience tends to be an addressable TV audience. Not only does that provide the targeted advertising that an increasing number of brands are demanding, but it means the AVOD channels can carry a much lower ad load, which is popular with viewers, and still provide the same sort of response campaigns are looking for.

Streann: innovation in monetization

Our robust platform converts your content library into a money-making machine, through 35 monetization features and flexible business model options.

Embrace the power of local ads, where you control CPM pricing and keep all the benefits of digital advertisement.

Our award-winning platform allows content providers to create their branded streaming app, enabling new business models with innovative distribution in iOS, Android, Roku, Smart TV, Google Home, Amazon Fire, Chromecast and Apple TV, and Implement monetization tools for the ultimate end-user experience.

Schedule your free demo at www.streann.com and let’s get creative with monetization options.