New Digital Ad Formats for OTT

The Next Big Thing for the Streaming Industry

What do I need to know when launching a hybrid business model?

To go hybrid with OTT you’ll need to conquer some technological challenges. Increased start-up time, frequent buffering, inadequate transitioning between ad-breaks and content can push away viewers, as they will not accept a less-than-SVOD experience with AVOD.

What about ad verification?

Ad verification has been and still is the Holy Grail of the adtech industry. The question to answer is simple: How can we make sure that the viewer is watching an advertisement? This is important for combating ad fraud and for aiming at better RPM. This question has found an answer in the Open Measurement SDK released by the Interactive Advertising Bureau (IAB). This SDK was built to facilitate third-party viewability and verification measurement for ads served to web video and mobile app environments.

Surging Use of DAI (Dynamic Ad Insertion)

Advertisers’ willingness to pay substantially higher CPMs for DAI over legacy advertising has pushed the ad industry to increase campaigns reliant on targeting, spurring new thinking across the OTT ecosystem.

About Streann

Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization streaming platform. With Streann, content providers can create live-streaming content and build next-generation Web 3.0 business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has millions of active users in 141 geographies. For more information, visit



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Streann Media

The most advanced video and audio platform experience for content providers.