NFTs Will Disrupt How Content Creators Monetize their Content
The next content revolution has already begun
It’s a new era for content!
Up until now, social media and monetization platforms have provided creators the means to distribute their content, while generating limited revenue. These creators, realizing that social media platforms have all the control, have begun experimenting with Web 3.0 innovations, experimenting successfully with nonfungible tokens (NFTs). They are discovering for the first time how these crypto-assets provide them with control over the distribution and monetization of their content and likeness.
While Web 2.0 positioned creators to be dependent on centralized platforms, NFTs bring freedom and provide simpler monetization routes. They are transcending into the mainstream, as somewhat evidenced by the amount of spend going into them: one report shows that the number of U.S. dollars exchanged for NFTs in 2022 will jump to $5.9 billion.
The Unique Possibilities of NFTs
NFTs, in addition to allowing fans the opportunity to benefit from creators’ growth, also provide two significant opportunities:
1) Allow creators to offer unique experiences for fans
NFTs offer the buyer not only rights to the image but also rights to an experience the creator has attached to this image (i.e., a meet-and-greet).
2) Ensure that creators are compensated for their content.
NFTs allow for creators’ compensation in proportion to their content’s current value. When their popularity rises, so will the value of their content, and if their content is backed by a smart contract, creators are able to take a cut as their content is resold on secondary markets.
For example, Beeple, a digital artist, recently sold one NFT for $69 million and could continue to earn 10% of more than $69 million if his piece is resold at a higher value (and if his popularity grows).
New Opportunities for Media Companies
We have entered the era of Web 3.0, and there is access to a new set of tools, and the ability to free creators from the grip that distribution platforms have traditionally held. This impending overlap of crypto and the creator economy is changing the lives of anyone that creates impactful content, providing them with significant economic opportunity and creative freedom.
Streann Media is leading the vision of content for the Web 3.0 era. We are the software platform that empowers content creators and media companies to distribute, engage and monetize content beyond their traditional business models, incorporating Web 3.0, Blockchain, AR, NFT, and Meta into their products.
About Streann
Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization Web 3.0 streaming platform. With Streann, content providers can create live streaming content and build next-generation Web 3.0 live streaming business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has Millions of Active users in 141 geographies. For more information, visit www.streann.com.
