OTT in 2021: combining on-demand and live streaming

Embrace live streaming for exponential engagement.

In the content world, there’s no sign that the pace of disruption that we witnessed in 2020 will slow down anytime soon. Now it is fair to ask: what’s next for content providers and broadcasters?

The answer is clear: while the first wave of streaming giants (Netflix, HBO Max, Amazon Prime) focused on aggregating content for on-demand consumption, audiences worldwide are also demanding live content across all platforms.

We launched more streaming projects than ever in 2020. Our biggest success stories -from large broadcasters and niche content providers- launched a consistent mix of live and VOD as part of their overall streaming offering, with record engagement results.

• The live streaming industry has doubled in the last 12 months.
• On mobile, people are watching videos for an average of 80 minutes a day.

Doing it right

There are three critical components of mixing live streaming strategy with on-demand content:

Repackaging

Data shows that short shelf-life live content, like breaking news or sports games, is being repackaged and repurposed, and used for on-demand viewing later.

Reliability

Online videos with a start-up time exceeding even two seconds have significantly higher streaming video abandonment rates, with each incremental second propelling another 6% of viewers to jump ship.

User-Generated Content

It is a fact that content providers need to become more like Tik-Tok. User-generated content -or UGC- in a branded OTT app means that your content platform includes the end-user: they become active contributors instead of passive consumers.

Want to build the next generation of OTT streaming services?

At Streann, we help content providers launch their own OTT in 24 hours. Our robust platform converts your content library into a money-making machine, through +100 distribution, engagement, and monetization features to dominate the new streaming era.