OTT touches every industry in 2021
A breakdown of the ever-growing future of streaming, industry by industry.
Video is breaking barriers in many ways, letting us communicate and create like never before. For business, for organizations, for people far and wide, streaming video has proven to be a lifeline.
Now’s the time to realize the untapped potential of this powerful medium — and see what it can do for you.
ENTERPRISE
Business and retail video views have nearly tripled!
More views, more customers, more revenues.
That’s been the story for businesses lately as the use of video has skyrocketed. This exponential growth occurred during the second half of 2020, with views for businesses almost doubling.
Even better news? In the beginning of 2021 they have tripled! Even when things begin to return to normal, video will still be a crucial part of any business strategy.
For consumers, it’s created a new behavior. Now video is driving direct-to-consumer e-commerce, while for B2B audiences video will continue to offer a powerful way to connect with customers for trade shows, events, and case studies. Finally, while some in-person events may return this year, the ability of virtual events to reach audiences remains unmatched.
SPORTS
Think outside the box seats
A major impact of the pandemic was felt in the sports world. Even when players could get back on the field again it was a strange experience to watch. Empty seats, artificial crowd sounds, fans on screens? That just didn’t cut it for enough fans.
Still, fans crave action and engagement, and they always will. This is where streaming video and getting creative with content in 2021 can really deliver the difference. Features like polls, games, and chats are making the sports experience more thrilling than ever on any screen.
NEWS
Breaking News: We are watching a ton of news
In a world where the unexpected is happening everyday, consumption of news has skyrocketed -with 56% of views occurring on smartphones-.
When people want to know what’s happening, they reach for their phone first. From breaking news and updates to important stories, that phone in our hand is the first place we go. And we’ve been turning to our phone more than ever. It all began with the pandemic, and it won’t stop in 2021.
MEDIA & ENTERTAINMENT
How performances are performing
Big studios like Disney and Universal Pictures are releasing brand-new titles to home viewers for the first time. Broadway is engaging audiences with live stream performances. And arts and entertainment organizations are seeing how streaming keeps them connected to loyal patrons while reaching new and far-away audiences.
From new performances to repurposing existing content, video is proving to be a real lifeline for any organization hurt by the lack of in-person audiences.
At Streann, we help content providers launch their own OTT in 24 hours. Our robust platform converts your content library into a money-making machine, through +100 distribution, engagement, and monetization features to dominate the new streaming era.
