Pioneering the future of content creation for OTT with reels
Technology is ready to integrate user-generated content to media companies
In today’s fast-paced digital world, content creation has become an integral part of our lives. With the rise of social media platforms and the increasing demand for engaging bite-sized content, the consumption of video has skyrocketed, growing 300% in 5 years.
Reels: The explosion of bite-sized content
The popularity of Reels can be attributed to the dominant preference of millennials and Gen Z for bite-sized video content. In an era where attention spans are shorter than ever, Reels provide a concise and captivating way to convey information, entertain, and engage audiences.
By condensing content into an average of 15 seconds, Reels capture viewers’ attention quickly, making them an effective tool for businesses and creators to communicate their message in a memorable and impactful way. However, most media companies still operate shows in longer formats, from 30 to 60 minutes, so they need to integrate reels into their content to have the best of both worlds.
Reels offer a wide range of creative possibilities for content providers, enabling audiences to experiment with various formats and styles: Polls, tutorials, product demonstrations, or behind-the-scenes content from artists, Reels allow media companies to unlock the creativity of its users in new and exciting ways.
Amplifying Engagement and Reach
Reels have built-in sharing functionalities, making it easier for viewers to reshare your content, thereby increasing its visibility and potential virality.
Content providers are offering advertisers Reels to build brand awareness, increase customer engagement, and drive conversions. The interactive nature of Reels encourages audience participation, fostering a sense of community and loyalty. By incorporating calls-to-action and links, brands can seamlessly guide viewers towards their website, online store, or other conversion points.
As social media platforms continue to evolve, we can expect to see further integration and innovation in the Reels format. The potential for interactive and immersive experiences, as well as collaborations between creators and brands, is immense.
Streann Media, a trailblazer in the realm of cutting-edge OTT solutions, is revolutionizing the content industry with its release of Inside-Reels, an innovative user-generated content feature. This transformative addition to the Streann platform introduces a TikTok-like experience that empowers users to create and share captivating content.
Leveraging advanced technologies, including face recognition and a seamless vertical scrolling interface, Inside-Reels delivers an engaging and interactive content creation experience for media companies. Users will have the power to unleash their creativity by producing short videos, applying captivating filters, and participating in trending challenges while seamlessly navigating through the vertical feed.
“We are thrilled to introduce Inside-Reels, a game-changing feature that empowers our users to become content creators within the Streann platform. This move is not only a shift in our revenue model but also a testament to our commitment to delivering innovative experiences to our customers,” said Gio Punzo, CEO of Streann Media. By embracing the power of Reels, you can pioneer the future of content creation and stay ahead in an ever-changing digital world. Start exploring the world of Reels and unleash your creativity today.
