Scale your streaming business beyond imagination

If you’re looking to monetize your content library, NOW is the best moment to do it.

Let’s start with some trends!

The data is very clear: The global OTT market is projected to surpass over $64 billion by 2021. On the other hand, SVOD (Streaming Video-On-Demand) is projected to increase its revenue to $25 billion!

Do you want to hear even more good news? Traditional content is disappearing, and every day we see more and more cord-cutters: people moving away from traditional TV and reaching different streaming offerings (over 10 million households in 2020 alone). And now they are being joined by the new group: the never corders (the generation that never knew cable).

To build? Or not to build?

The great thing about OTT for content creators is that you don’t need to develop your own platforms anymore. The days of spending hundreds of thousands of dollars and over one year of development are simply over. Now we are in the era of partnerships: your role is to find the most robust and flexible OTT solution -that takes care of the technology side- while you keep producing great quality content.

What to look for in your technology partner?
When looking for a solution provider, make sure that they offer you support to launch your content apps throughout the entire ecosystem, meaning that they will help you launch apps for Connected TVs like Apple TV or Roku, mobile devices, web apps, and so on. By having more presence across all distribution platforms, your users can easily engage with you everywhere and enjoy the content in their preferred device.

It’s also critical to have an analytics tool that allows you to measure the performance of your user experience and content. With those insights, you can improve your offerings as well as increase the level of engagement and therefore revenue.

In short, we live in a new content era: OTT democratizes the ability for content creators to build a viable digital business. From local radio stations to niche TV networks, from fitness trainers to churches, the opportunity is there for anyone to become the next successful streaming platform in a matter of months.

Here are some best practices:

• Live is the most engaging form of video content; so please, don’t pass on live! It also allows you to measure the level of interest of your users, since they are bothering to follow a schedule just to watch you live. Remember this: no matter what kind of content you develop, make sure to accompany it with games or polls to maintain that engagement as higher as possible.
• TEST, TEST, TEST! Although the tools make the live streaming easier than a couple of years ago, we still recommend running all the tests you can. Test your equipment, connection… you want to make it flawless so make testing across all of your workflows before going live.

Our award-winning platform allows content providers to create their branded streaming app, enabling new business models with innovative distribution, engagement and monetization tools for the ultimate end-user experience.

Schedule your free demo at www.streann.com and embrace the future of OTT.