Streann OTT in action: +100,000 app downloads in one day

How Streann built the most successful OTT launch of the year.

1. The Challenge:

RCTV, a leading TV station with over 5 decades of content production, possess an extensive library of over 5,000 hours of original content. The media company produced some of the most famous soap operas in history, reaching a global audience of tens of millions of viewers worldwide.

The company needed to distribute their content in iOS, Android, Tablets, Apple TV, Roku, and Fire TV in 90 days, without the need of hiring an internal team of developers.

2. The Solution:
After reviewing 3 OTT platforms, the media company chose Streann for a simple reason: it is the only all-in-one platform with over +100 features for distribution, engagement, and monetization options.

“After reviewing the alternatives, it was clear that Streann’s features were unique. For example, users can chat while watching their favorite show, or we can gamify the content via trivia games in minutes”, said Carlos Granier, executive of the company.

The deployment cost 40% less than planned, and it was delivered in 60 days -one month before schedule.

3.- The results:
With over 100,000 downloads, RCTV has been the most successful OTT launch of 2020 for small and medium broadcasters.

“This is huge for us at Streann Media. We have shown how a leading broadcaster is able to launch a Netflix-style platform in a matter of 60 days. Now other TV stations are following,” commented Gio Punzo, CEO of Streann Media.