Sports dive further into streaming with next-generation apps
New streaming channels are poised to disrupt the way live sports business is conducted. In a multiplatform world, users are enjoying their favorite games with two or three devices at the same time.
Knowing fans’ consumption habits is more crucial than ever. Fans want to watch live, in-market games on their phone or tablet, as well as listen to any live game. Premium subscriptions even allow ad-free access to on-demand content like condensed game replays, coaches’ films, and film archives.
The analysis of new dynamic data points is key to driving customer satisfaction, engagement, and monetization for content providers in the sports business: Session length, number of games watched per session, pausing and playing habits, viewership of home team versus others, location of viewing — this is but a smidgeon of the type of information that sports apps can offer to optimize content strategies and revenue.
Beyond reaching more viewers, the new streaming apps allow teams, leagues, and broadcasters to dive further into programmatic advertising and first-party data. First-party data is becoming increasingly important, and it represents a strong avenue to use first-party data with a powerful content medium in video and an owned app.
Going programmatic from the start allows advertisers to leverage data and target specific audiences.
“Fan engagement is transitioning in real-time from a very linear experience to now an experience across multiple platforms,” said Gio Punzo, CEO of Streann Media. “The interaction element of that is exciting as a fan. What digital offers up is the ability to obviously treat fans very differently based on how engaged one is versus others.”
How to give your sports video a performance enhancer:
- Go beyond traditional event coverage. Most sporting events last a few hours. With OTT, you can extend the experience and bring your fans along on the journey. Interact with your fans live, before, during, and after games. Show behind-the-scenes stories and interviews. Keep the fans engaged during the off-season.
- Be 100% reliable. While timeouts may be part of the game, they can’t be part of fans’ viewing experience. Sports fans demand high-quality video streaming — no skips, lags, freezing, or rebuffering. Streann offers a robust backend supported by the reliability of Amazon Web Services (AWS) and Akamai.
- Convert audience reach into revenue. Monetize up to 350% monthly ROI with our non-intrusive video ads technology.
- Engage fans with personal, game-changing experiences. You can use OTT video to let passionate fans explore and experience your sport in their own way. Personalization options can connect fans with videos of their favorite teams and athletes or unlock exclusive content. The opportunities for engagement are endless using live chat, trivia games, and polls.
The reliance on traditional media for live sports is being disrupted.
Current viewing trends and the appetite of streaming platforms to embrace live sports have the potential to transform how we think about reaching live sports viewers through advertising.
Streann Media has helped Panam Sports with the innovative transformation of their app, which brings fans throughout the Americas closer to sports than ever before. The digital makeover not only includes a brand-new and user-friendly web experience highlighting Pan American Sport, but also behind-the-scenes experiences, athlete interviews, and coaching seminars to watch on-demand.
Streann Media has vast experience in the sports streaming world, including the FIFA World Cup. We are the world’s most innovative and interactive OTT streaming platform. With Streann, content providers can create the next Netflix or Spotify, with more than 150 proprietary features for market-first delivery, engagement and monetization technologies.