Streann in action: TOP Latam Broadcaster implementation

1. The Challenge:

Red Uno, a large television network in Latin America, is a media company at the forefront of the changes and innovations demanded by Brands in the Post-Covid era. Specifically, advertisers demanded clear data, better segmentation, and better performance of video ads.

That’s why the top broadcaster turned to Streann’s turn-key solution to boost their digital ads revenue.

2. The Solution:

After reviewing other OTT service providers, the media company chose Streann for a simple reason: it is the only all-in-one platform with more than 100 tools able to bring new digital business models.

“We compared Streann with other service providers and we chose them because they have the most complete digital set of features to turn our network into a digital powerhouse”, said Pablo Figueroa, executive of Red Uno. “None of the other platforms offered a way to optimize viewability rates and conversions for video advertising, a key issue for our advertising partners.”

3.- The results:

We developed a new advanced video portal and worked with Red UNO’s management team to increase Red Uno video ad revenues. The results were staggering!

With Streann’s proprietary ad technology Inside-Ads, they now can control CPM pricing and keep all the benefits of digital advertisement. Some of the premium brands that were part of their implementation included Samsung, Volkswagen and Huawei.

“This is huge for us at Streann Media. We have shown how a top broadcaster is able to win in digital and offer a better value proposition to advertisers. Now other TV Networks are following,” commented Gio Punzo, CEO of Streann Media.