Streann Media attains patent for disruptive ad tech
Streann Media, the leading tech company specializing in cutting-edge streaming solutions, has made a groundbreaking stride towards its vision of TV 3.0 with the recent approval of its patent for non-intrusive video advertising across various screen formats. This patent marks a significant achievement for Streann and paves the way for new advertising technologies and business models in the ever-evolving content landscape.
The patented technology, known as Inside-Ad, represents a major breakthrough in targeted advertising for content providers and brands, especially as AVOD (Advertising Video on Demand) models and Connected TVs continue to gain popularity. Inside-Ad harnesses the power of advanced data analytics, machine learning, and user behavior insights to deliver highly personalized advertisements to viewers. By ensuring that viewers are presented with non-intrusive video commercials that align with their specific interests, Streann is enabling brands to achieve superior results in conversions, while OTT (Over-the-Top) platforms can expect returns on investment of up to 350%.
One of the key differentiators of Inside-Ad is its seamless integration of advertisements into the content, rather than disrupting the viewing experience. By maintaining the flow of programming while delivering targeted messages to viewers, Inside-Ad not only enhances user satisfaction but also boosts the effectiveness of advertising campaigns. By reaching audiences that have a genuine interest in the promoted products or services, brands can optimize their advertising efforts and maximize their impact.
“We are thrilled to receive this patent for Inside-Ad. This technology represents a significant milestone in our mission to revolutionize the streaming landscape, as we aim to create a win-win situation for advertisers, viewers, and content creators,” commented Gio Punzo, CEO of Streann Media. This patent underscores Streann’s commitment to innovation and its dedication to providing cutting-edge solutions for the streaming industry.
With the rapid growth of streaming platforms and the increasing demand for personalized content experiences, targeted advertising has become more crucial than ever before. Inside-Ad empowers content providers and brands to leverage the vast amount of user data available in order to deliver advertisements that are not only relevant but also resonate with viewers on a personal level. By analyzing user behavior, preferences, and demographic information, Inside-Ad ensures that each viewer receives advertisements that align with their interests and needs, ultimately driving engagement and boosting conversion rates.
Streann Media’s patent approval for Inside-Ad is a testament to the company’s continuous efforts in pushing the boundaries of streaming technology. By combining data analytics, machine learning, and a user-centric approach, Streann is at the forefront of transforming the advertising landscape, creating a more engaging and personalized experience for viewers while providing brands with a powerful platform to reach their target audience effectively.
As Streann Media continues to innovate and evolve, the future of streaming looks promising. With Inside-Ad’s non-intrusive video advertising capabilities, Streann is setting new standards for the streaming industry, paving the way for enhanced viewer experiences and increased advertising effectiveness. The patent approval for Inside-Ad marks a significant milestone in Streann’s journey towards shaping TV 3.0 and reinforces the company’s position as a leader in the streaming solutions market.
