Streann + Panam Sports Channel: a record-breaking experience!

TV 3.0 is a reality!

Streann is proud to announce the successful completion of the Santiago 2023 Panam Games. The app, with unique TV 3.0 features, powered by Streann, became the top trending in the Americas, as millions of spectators downloaded and experienced the future of content.

Streann elevated the Panam Games viewing experience to unprecedented heights with its revolutionary live multi-screen content experience. With an impressive selection of 18 new layouts and 18 live channels (9 in Spanish and 9 in English), viewers had an immersive and customizable interface that enhanced their connection to sports. More than 2,000 hours of live sports were available on the Panam Sports Channel website, mobile apps, and Smart TV applications.

This is a great recognition for Streann’s team, who just launched TV 3.0 to empower broadcasters and content owners to become digital media companies able to compete head to head with TikTok, Meta, and Youtube.

• The opening ceremony alone reached 302,000 views while the closing ceremony drew an impressive 837,864 views, surpassing the viewership on traditional platforms like YouTube.
• Streann Media and the Panam Games achieved a milestone, attracting a staggering 25 million unique viewers during the competitions, setting a new record for sports content streaming.
• The top 3 countries with the most user registrations were Chile at the top, followed by Mexico and the United States.
• The distribution of mobile consumption revealed a preference for Android (59%) over iOS (35%), reflecting the adaptability and inclusivity of Streann’s technology.
• The interactive nature of the app was on full display as Mexico led the charts in mobile chat interactions, closely followed by the USA, Peru, and Chile, illustrating the truly global nature of the event.
• The event’s diverse and inclusive online community was evident, with women contributing significantly, accounting for more than 38% of mobile app chat interactions.
• The top 5 sports with the highest viewership were: athletics (35%), handball (18%), football (17%), swimming (15%) and diving (15%).
• In the highly competitive Apple Store, the Panam Sports app, powered by Streann, emerged as a trendsetter in the Americas with 1.8 million downloads, showcasing the widespread popularity and influence of Strean TV 3.0. It claimed the top spot in countries like Chile, Costa Rica, Mexico, Argentina, and Colombia, and ranked 66th in the USA.

The success goes beyond mere viewership numbers:

• The app facilitated active participation, with over 345,000 individuals taking part in live game surveys through the app. This engagement created a dynamic and participatory sports streaming experience.
• More than 1.4 million hours of video usage were clocked across all platforms, highlighting the sheer magnitude of the Panam Games viewership.
• Streann’s TV 3.0 technology extended its dominance to Connected TVs, with FireTV leading the charge, followed closely by Roku and AppleTV.

Multi-view experience for live-streaming sports engagement:

“We are incredibly proud to partner with the Panam Games Committee and provide our innovative streaming technology for this prestigious event. We achieved our goal of bringing fans closer to the action than ever before and achieved record results”, expressed Gio Punzo, CEO of Streann.

“The numbers from the Panam Sports Channel and of our multimedia in general, are surprising. The games reached everyone”, said Panam Sports President Neven Ilic.

The event has been an extraordinary spectacle of athleticism and sportsmanship, and Streann’s advanced streaming technology ensured fans around the world could enjoy every exhilarating moment. With Streann’s technology, viewers had unparalleled access to live events, interviews, and behind-the-scenes content, all in real-time, creating an immersive and engaging experience from the comfort of their homes.

Through Streann’s interactive and customizable player, viewers had the ability to switch between different camera angles, view live stats, and engage with social media, enhancing their connection to the games and their favorite athletes.

The Panam Sports Channel, powered by Streann TV 3.0, has achieved a milestone, as evidenced by the resounding success of the event of the year in sports. As we celebrate this triumph, it’s clear that Streann is at the forefront of a new era in digital sports media.