SXSW 2022: The Biggest Takeaways
South by Southwest (SXSW) was back in full swing again this year.
The yearly festival brought together a multitude of industries, including tech, film, and music, to help creatives achieve their goals, and Streann Media was there to present its new disruptive tools for content creators.
The Metaverse can overtake the current economy
The metaverse took center stage at SXSW 2022, as speaker sessions and networking events revolved around what brands, creators, and technologists are doing to build the metaverse. The first wave of applications for the metaverse involves the launch of digital brand experiences, and how to bridge the virtual environments with our reality.
A key insight from the early adopters?
People want to do things in the Metaverse that they cannot in the real world — be it for financial reasons or because they lack the skills to do so. Let’s embrace this. The Metaverse is coming, whether or not we are ready.
Holograms
One of our favorite sci-fi elements is closer than ever to being realized at scale. We are finally getting to a point where holographic content creation is accessible to a wide user group, and just starting to get a sense of what that could unlock.
What does the future holds? We are excited for more live streaming, real-time content. We see a future where volumetric video and your hologram will be your passport to the metaverse.
NFTs
NFTs can create so many benefits for brands and their customers. Each user can gain remarkable benefits, eventually allowing them to take their NFTs within the Metaverse into other “worlds”.
Immersive galleries, exhibitions, and sneakers were only a few examples of NFT-themed content that could be found at SXSW 2022.
The path for NFTs toward mainstream adoption remained a popular topic across keynote sessions, with many speakers educating their audiences on the defining terms and niche operations that could be found across the current landscape as well as the future ambitions of web3 companies and creators.
Want to create the future of content? Let’s talk! We are seeing the future today at Streann Media.
