TCS Go! reached 15,000+ paid users during Russia World Cup
Problem
TCS is a large media group in Central America, consisting of several TV and Radio Stations. When they acquired the rights of the 2018 FIFA World Cup they faced a reality: most of the Games were played during office time. They needed to solve this issue by looking for a way to showcase the event to its audience on the go.
Solution
Thanks to our award-winning technology, TCS Go! was born.
Our platform allowed TCS to build an application that allowed users to watch all 64 World Cup matches in HD on any platform (Web Streaming, Android, iPhone, iPad, and Roku) for USD $ 3.99.
Other innovative features included the ability for users to return to watch a play, and the ability to record all games (100% in the cloud) and watch them on-demand.
TCS used the Inside-PASS feature by Streann, which included special codes to watch premium channels.
Results
Implementation was a huge success! TCS Go! reached 15,000+ paid users, of which 80% used the mobile app and 20% watched the World Cup matches through Web.
Advertisers were able to implement new, non-invasive advertising features through our key feature Inside-Ads.
Nowadays, TCS Go! is available worldwide and has become the benchmark of Salvadoran Internet-delivered television, with all of the best contents of Channels 2,4, 6 and TCS +.
