The Evolution of Ad technology: Amazon’s Impact
Data can boost 5X your CPM
In the dynamic realm of streaming, two pivotal shifts are reshaping how advertisers connect with audiences and how viewers engage with content. Amazon’s groundbreaking decision to make its ad-supported tier the default for Prime Video subscribers and Streann Media’s cutting-edge Connected TV ad technology are driving significant transformations in the advertising landscape in 2024 and beyond .
Amazon is a gamechanger
Amazon’s bold move to introduce ads on its Prime Video platform marks a monumental shift in the industry. Leveraging its vast subscriber base, Amazon is poised to dominate the ad-supported subscription streaming space. This strategic shift is projected to attract billions in ad dollars, with analysts foreseeing that the majority of broadcasters, content providers, and streaming services will add ad-supported revenue models in the next 12 months.
Prime Video with ads will include dramas, comedies, as well as live sports like NFL and NASCAR — combining the content and reach of TV with the targetability of a tech company. Experts estimate that Amazon could see a CPM (the cost per thousand consumers who see an ad) of about $50, a big premium compared to linear TV.
Streann’s Inside-Ad multiplies CPM and revenues for content providers
Simultaneously, Streann’s revolutionary Inside-Ad technology is revolutionizing targeted advertising for content providers and brands alike. By seamlessly integrating personalized advertisements into content, Inside-Ad ensures a non-intrusive viewing experience while empowering advertisers to achieve superior conversion rates. Streann’s innovation promises both relevance and engagement for viewers, setting a new standard in advertising effectiveness.
Successful Case Study: JBFM Brazil
JBFM, a titan in America’s media sector, has achieved an extraordinary 5x increase in CPM pricing in just one week after implementing Streann Media’s revolutionary TV 3.0 technology via their SDK into their mobile applications. This surge in ad revenue, observed within a mere two-week timeframe, sets a promising trajectory, with JBFM anticipating an increase in revenue growth to surpass 100% in the first year of leveraging the SDK.
Connected TVs continue its exponential growth
The rise of Connected TVs is another pivotal factor reshaping the advertising landscape. With consumers increasingly shifting from traditional linear TV to streaming platforms, brands are redirecting their advertising budgets to capitalize on this trend. The surge in Connected TV ad spend, outpacing upfront linear TV spending since 2023, reflects this shift.
Advertisers are drawn to Connected TVs for their ability to optimize campaigns through programmatic deals, effectively reaching audiences abandoning linear TV. The introduction of more affordable, ad-supported tiers by streaming services has further expanded the reach and ad inventory available on Connected TVs, making them an appealing option for brands seeking to maximize their advertising ROI.
Live sports also play a critical role in the Connected TV landscape, with a significant portion of advertisers planning to leverage Connected TV live sports activations in 2024 and beyond.
As advertisers increasingly demand greater accountability and transparency, Connected TVs are emerging as a central component of marketing strategies. Streann’s Inside Ad offers targeted advertising solutions that deliver exceptional results for brands while providing viewers with a personalized viewing experience, heralding a new era of possibilities for advertisers and content providers alike.
