The new killer feature for broadcasters? User-generated content!

Why is everybody talking about user-generating content (UGC) these days?

Because customers are devoting hours consuming it! Audiences like the fact that UGC draws on social proof power, powered by independent users worldwide with authenticity and unique creativity.

What does that mean for content providers?

It is a fact that content providers need to become more like YouTube and Tik-Tok, and adopt features from these decentralized platforms where users discover content non-stop.

User-generated content -or UGC- in a branded OTT app means that your content platform includes the end-user: they become active contributors instead of passive consumers. For example, you can create video competitions where they participate, becoming part of your shows. That’s the new standard, as the one-way broadcasting age is over.

Here’s a case study! How a leading TV Broadcaster launched UGC successfully

RCTV owns one of the most recognized Spanish content video catalogs in the world, with more than 5,000 hours of content in the App Store, Apple TV, Play Store, Roku, and Fire TV. The network partnered with Streann to incorporate user-generated features. As part of this innovative initiative, we launched the #RCTVChallenge, a contest where subscribers have a chance to win $100 for imitating their favorite character within the category they choose.

The results were simply outstanding:

The data is clear: the era of passive content is over.

The era of engagement is just beginning!

Unleash the power of User-Generated Content with Streann Media, the only platform with +100 distribution, engagement, and monetization features, including the most robust and easy-to-use UGC.

Your users… Their stories… On your platform

We are ready to deploy our Smart OTT platform in a matter of days, with no upfront risks for you. That’s why media companies such as Disney and ESPN trust us for their ultimate content experience.