The unstoppable ascent of vertical videos

Streann Media
3 min readMar 13, 2024

If you are not competing with TikTok, you are obsolete!

The quest for unparalleled growth hinges on more than just reaching your audience — it’s about deeply engaging them. This is where Inside-Reels steps in, catalyzing transformative engagement by turning audiences into influencers and community members.

The Rise of Vertical Videos: A Data-Backed Strategy

Vertical videos have transcended the realm of mere trendiness; they are grounded in solid data that highlights their unparalleled effectiveness in capturing audience attention and fostering deeper connections. These videos offer an immersive viewing experience, with fewer distractions compared to their horizontal counterparts. Their design for smaller screens inherently lends itself to shorter, more concise content, ideal for today’s fast-paced digital landscape.

Advantages of Vertical Videos

  • Enhanced Viewability: Social media giants like TikTok and Instagram have conducted experiments demonstrating the significant increase in views for vertical videos, especially within the crucial first few seconds. The findings reveal a remarkable 36% increase in views for the first three seconds and an astonishing 187% surge in viewership for at least half the video duration.
  • Eye-Catching Format: Vertical videos take up 78% more screen space on mobile devices, making them inherently more eye-catching and attention-grabbing.
  • Preferred Ad Format: 71% of users express a clear preference for vertical video ads, leading to higher engagement rates compared to horizontal ads.
  • Higher Purchase Intent: Vertical video ads boast double the purchase intent compared to their horizontal counterparts, making them a lucrative option for advertisers.
  • Better User Experience: With 94% of smartphone users holding their devices vertically, vertical videos align seamlessly with user habits, providing an optimal viewing experience.

The undeniable impact of vertical videos has prompted brands to reevaluate their content strategies. Advertisers leveraging vertical video advertising report significant boosts in ROI, emphasizing the effectiveness of this format in driving engagement and conversions.

Streann Leads the Way with Inside-Reels

Streann’s Inside-Reels platform stands at the forefront of vertical video innovation. By harnessing advanced technologies such as face recognition and seamless vertical scrolling interfaces, Inside-Reels empowers users to create and share captivating content effortlessly. This innovative approach taps into the creative potential of platforms like TikTok, providing brands with a powerful tool to engage and connect with their audience.

Community Building Redefined

With over 1,000 content creators already on board, Inside-Reels doesn’t just build an audience; it cultivates a vibrant community. This community thrives on interaction, engagement, and a shared passion for sports, creating a loyal base of fans and followers who actively participate in the content-creation process.

Why Inside-Reels Is Essential for Your Brand

  • Brand Amplification: Harness the influence of athletes to exponentially increase your brand’s visibility and appeal.
  • Enhanced Engagement: Foster a dynamic, interactive platform where fans actively participate in content creation, fostering a sense of belonging and loyalty.
  • Strategic Community Integration: Make athletes and fans feel like integral parts of your brand’s journey, transforming passive viewers into active participants and brand advocates.

Are you ready to embrace vertical video, or will you risk being left behind in the ever-changing digital landscape? The choice is yours.

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Streann Media

The most advanced video and audio platform experience for content providers.