In pursuit of monetization, OTT brands need not look further than their content library!
Your content is gold, and it can be rearranged and redeployed time and time again, bringing your costs down while optimizing your commercial goals.
How to optimize your content and monetize?
You need a metadata strategy to increase your user engagement, customer retention, and lifetime value!
- Increase daily sessions
Drive users into your app more frequently through notifications that reflect their content preferences and engagement needs.
- Lengthen each session duration
Users will spend more time in your app as long as they can seamlessly sustain a relevant journey from view to view. Your UI and content must make the steps of this journey feel seamless and reactive to their behaviors.
- Increase archive content viewing
Direct users to your content library! Lean on characteristics of the most loved new content to inspire and curate relevant collections of archived content.
With our data-driven platform, you can measure and optimize what matters in the digital world!
Together, we unlock the power of your data. We gather your audience’s interactions from multiple sources, slice your data to better understand engagement patterns, and obtain the KPIs that will really have an impact on your user’s experience.
If you want to talk more about KPIs, schedule a demo here: https://streann.com.