Three things you need to get right to succeed in OTT.
What separates winners from losers?
Whether you’re looking to launch or simply uplevel your OTT (over “over-the-top”) channel, it’s never been a better time to do so.
In 2021 alone, 82.4M homes in the US watched OTT content each month, racking up an average view time of 100+ hours!
This booming OTT environment doesn’t guarantee the success of your channel, as many services have failed to monetize sustainably.
How to monetize in the evolving video landscape.
So what makes some companies succeed while others fail? We’ve found these three factors to be influential to a content creator’s success:
Unique, personalized content:
Whether you are creating original content, licensing out videos, or a combination of the two, having a robust content library that you can build upon is key. Content has much more meaning when users can engage with it. This is why tailored experience is becoming the norm in media apps.
AI and machine learning algorithms can help you fully understand and process all these data. This way, you can make better recommendations, offering a content experience the current viewer is more likely to engage with across devices.
Streann looks at the future of content like no one else does, and we continue bringing new features to help broadcasters gather insights about their users, and build new dynamic monetization options.
Technology & Support:
You need a solid partner to help handle video storage and delivery, processing payments, customer support, and branded apps — so you can focus on content and building your audience.
Streann Media is a one-vendor, one-relationship kind of company, as we have over 150 features to bring your content into the world. Our bug-free, risk-free solution requires no need for engineers or UX designers.
Clever marketing:
Promoting your content to your existing fans and prospective customers is how you’ll maintain and grow your subscriber base.
Using our data insights helps you promote your content organically across channels and platforms. By promoting popular content as part of your customer acquisition strategy, our clients have seen extraordinary results. In one case, we surpassed the acquisition goals by a staggering 2500%!
Streann is the only partner you need to win
At Streann, we help you focus on one thing: creating great content. We take care of the rest! We study the market; we build catchy creatives based on your unique selling points, and then execute the strategy, bringing new real users to platforms. We believe we are the best ally for content creators.
About Streann Media
Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization Web 3.0 streaming platform. With Streann, content providers can create live streaming content and build next-generation Web 3.0 live streaming business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has Millions of Active users in 141 geographies. For more information, visit www.streann.com.
