Top 4 Challenges for Content Creators in 2024

And how to thrive in the era of TV 3.0

2024 presents both exciting opportunities and unique challenges for content creators. Linear TV and traditional cable, relegated to dusty corners, watches in envy as streaming platforms and social media command center stage. The years ahead promise a quantum leap in content, a kaleidoscope of trends where technology and storytelling keep pushing known boundaries.

Challenge #1: Audiences are fed up with irrelevant ads

The intrusive nature of most video ads disrupts the viewer experience, creating a hurdle for content creators, brands, and audiences. Nobody is happy!

Solution: Non-Intrusive Ads with 99% viewership

By seamlessly integrating ads into the viewing experience, Streann ensures a more enjoyable and engaging content journey for viewers while maintaining the effectiveness of advertising campaigns.

Challenge #2: Churn is out of control

As streaming services shift focus from unsustainable growth-centric strategies to profitability, there’s a new emphasis on building authentic connections with users. The challenge lies in enhancing user engagement and creating a more immersive content experience.

Solution: User-generated content for broadcasters

Streann’s TV 3.0 introduces a TikTok-style social content platform that promotes user-generated content, branded filters, and micropayments. With facial recognition, AI, and a seamless vertical scroll, Streann ensures content creators can forge deeper connections with their audiences.

Challenge #3: Content creators are losing the battle for the second screen

Viewers crave a more dynamic and engaging way to interact with sports content across multiple screens.

Solution: Seamless multi-screen experiences

Streann enables content creators to monetize sports content with betting options, trivia games, and non-intrusive ad content, creating a more interactive and engaging sports viewing experience.

Multiview is the ultimate solution for those seeking a superior live content experience, featuring up to 20 live streaming screens.

Challenge #4: How to boost revenues with e-commerce

Retailers and brands are venturing into shoppable experiences for TV campaigns, launching direct e-commerce campaigns on every screen.

Solution: QR codes for Smart TVs

Streann addresses this challenge by offering an innovative shoppable storefront feature. With interactive elements like QR codes, shoppable TV overlays, and multi-product storefronts, Streann empowers retailers to seamlessly launch QR codes for Smart TVs, providing an immersive shopping experience for viewers.

TV 3.0 features empower content creators to conquer these challenges and unlock new possibilities for a more engaging and dynamic content journey in 2024.

Let’s revolutionize the future of content together!