User-Generated Content is the Future of video commerce.
How to launch a multiplatform video experience for the upcoming retail revolution.
The video commerce ecosystem is expanding rapidly among all markets globally, as nine out of ten shoppers watch video reviews to make a decision before buying a product. Consumers are looking for trust signals and authenticity; without it, they don’t click “buy”.
Why is UGC Effective for Video Commerce?
Two-thirds of customers believe that user-generated content that both creative and realistic is way more exciting than branded content, as it gives users an appealing view of how products are being used in real life by real customers.
UGC helps brands tick all the boxes of their marketing goals. How?
- Builds brand awareness and user engagement.
- Increases conversions.
- Humanizes rather than market.
Streann Media partners with content providers to offer brands and advertisers a digital shopping experience, with perfect compatibility between multiple devices. Users continually swap from device to device, watching video content about the product in different formats. Streann’s features optimize the shopping experience for the users, from the living room in a large TV set to the couch on an iPad, and on-the-go on their mobile phones.
“Streann helps brands make the buying journey seamless, quicker, and insightful, where users can explore, evaluate, get inspired, and buy the products instantly without any break in the experience. We are thrilled to be part of the future of retail,” said Gio Punzo, CEO of Streann Media.
Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization streaming platform. With Streann, content providers can create live streaming content and build next-generation Web 3.0 business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has millions of active users in 141 geographies. For more information, visit www.streann.com.