User-Generated Content. The New Frontier For Broadcasters

The meteoric rise of Streaming Services has spurred the demand for high-quality content. The result, unfortunately, is that content costs keep rising to new levels, representing by far the highest expense of media companies. In 2019 alone, the four biggest corporations spent over $50 billion on original programming.

Is Content Still King?

Streaming has revamped the media landscape, as content consumption patterns have changed dramatically. However, the sole maxim — Content is King — remains unchanged and indeed, a lot of true than ever.

How can local and niche media companies compete against the media giants? User Generated Content (UGC) is the answer. It represents the biggest opportunity for exponential growth, audience engagement, and overall costs efficiencies; however, it has to be implemented with the right technology.

Embracing User Generated Content

Expanding relevant user-generated content content at low cost is the goal. A branded OTT service with UGC represents the best of both worlds. A local broadcaster can build its library of original shows and complement it with content created by local talent and users.

What does that mean? User-generated content features in a branded OTT app means that the end user is participating in your platform. They are not just a passive user but a contributor. You can stories, breaking news, and contests where they can participate and be part of your content experience. This is the new normal, as the era of one-way broadcasting is over.

The data is clear about the benefits of adding User-generated content to your brand:

• Visitors to websites that include UGC galleries spend 90 percent more time on the site.
• Social media campaigns that incorporate UGC see a 50 percent lift in engagement.
• Ads with UGC generate five times greater click-through rates.
• UGC increases conversions by 10 percent when included in the online purchase path.

It is now or never for media companies. Either you embrace streaming or you face extinction, and User-Generated Content is the only way to build new quality content at low prices.

How to adopt UGC?

Streann Media is the only platform with +100 distribution, engagement, and monetization features, including the most robust and easy-to-use User-Generated Content software.

We are ready to deploy our Smart OTT platform in a matter of days, with no upfront risks for you. That’s why media companies such as Disney and ESPN trust us for their ultimate content experience.