We take the HOW out of OTT
Launching your own video subscription service and branded app — commonly referred to as an over-the-top, or OTT platform — is a huge opportunity for content creators.
These platforms allow creators to drastically expand their audience and earning potential. Suddenly their video content becomes available on a wide range of devices, and the options for monetization include everything from selling subscriptions to individual videos, and even advertising space.
It seems easy! You then invest in the most innovative OTT platform because you know you need to be where all your customers are: Apps in iOS, Android, Roku, Apple TV, and Smart TV.
Your new OTT platform is ready to go, and you launch an Alpha program -you better do that- and learn that every mobile phone reacts differently.
Then you launch a BETA program! The best way to know if all is working is during a soft-launch. That’s when you realize that maybe you are not transcoding correctly, and maybe you don’t have all the resources to troubleshoot!
Let’s talk about that for a second. Did anyone on your team ever answer an end-user before? If you haven’t, don’t improvise… there is an ART to that! You need to navigate them to the right user experience to get great organic reviews, but not all end-users are the same.
Do you have a team that is reporting issues and bugs, because there will be lots of bits and bites getting lost in translation? That’s the only way that your tech team will know what issues are occurring.
In parallel, you need to launch your marketing strategy on all Apps to boost downloads. Is your marketing strategy aligned with your social media posts and your technology? Not everyone can do social media perfectly… it’s an ART.
Additionally, when it comes to user acquisition for your OTT platform, email marketing can be a powerful tool. By creating compelling email campaigns that highlight the unique value and features of your platform, you can drive engagement and encourage users to subscribe. Personalization is key, as you can segment your email list based on user preferences and viewing habits, tailoring your messages to specific interests. Furthermore, email marketing analytics provide valuable insights into user behavior and campaign performance, helping you optimize your strategies and improve conversion rates.
After hundreds of Smart OTT implementations worldwide we have learned this lesson: if you don’t have the right team, your OTT launch won’t go far.
This is why we launched OTT managed service. Simply put, we take the HOW out of OTT so you can focus on creating and monetizing great content. Let the magic begin!
