What does Web 3.0 mean for the sports industry?
The tech industry is aligning a vision for the metaverse, and the sports world is no exception.
The metaverse is a world beyond the internet built on shared experiences and digital-first products. Every brand will need a metaverse strategy in the future, and the ones that have them now are at the forefront.
If the last generation was about sharing, the next generation is going to be about participating. People moved from traditional media to social media. And this new generation is moving from social media to games. It’s beyond the ‘like’, beyond the news feed. And that, that’s the metaverse.
A new era of content began
Broadcast technologies have evolved pretty slowly, and now they feel like dinosaurs. Everything is in 2D, and as we think of this new metaverse, where everything will be three-dimensional. A shared 3D immersive experience in the metaverse can be a lot more memorable than watching something on TV.
Conversations about the metaverse are quickly expanding across entire organizations, beyond marketing, innovation, and licensing divisions as they come to understand the opportunity of the platform. Just like 10 years ago when brands were building teams to advertise or create channels on social media platforms, every brand will need a metaverse strategy in the future and the ones that have them now are at the forefront.
The World Cup 3.0
A great example of the future of content is being brought by Streann Media with the FIFA World Cup. The company is launching OTT live streaming to the Metaverse for their Enterprise customers with rights to the tournament.
Streann is becoming the software platform that empowers content creators and media companies to distribute, engage and monetize content beyond their traditional business models, incorporating Web 3.0, Blockchain, AR, NFT, and Meta into their products.
About Streann
Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization Web 3.0 streaming platform. With Streann, content providers can create live streaming content and build next-generation Web 3.0 live streaming business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has Millions of Active users in 141 geographies. For more information, visit www.streann.com.
