Which OTT app-building solution is right for your business?

Streaming Success: Choosing the Best OTT App-Building Solution for You

Streann Media
3 min readFeb 3, 2023

With many OTT app-building solutions available, media companies find difficult to determine which one is right for their business model. Each content provider’s streaming needs are unique and evolve, so we’ve identified three distinct solutions to help you choose the best approach for your business.

1: The Fully customizable Solution

This type of platform is tailored to meet the specific needs of your business and provides a high degree of customization, so they are ideal for content providers with more complex requirements and who are looking to differentiate themselves in the market. However, they can be more time-consuming and expensive to implement, so it’s essential to have a clear idea of your budget and timeline before proceeding.

In a nutshell: An entirely custom-coded approach managed by an in-house development team.

Total cost: $$$$ Millions of dollars (The Fully Customizable is the costliest option of all.)

Pros: Created to fully meet one company’s specific needs

Cons: Very costly. Slow to make changes and launch across devices.

Who is it for?: Larger companies with dedicated development teams.

Examples: Netflix, HBO Max, Disney+

2: The Templated Solution

This type of platform provides a ready-made solution that can be quickly and easily implemented, making it ideal for businesses just starting out or those with limited resources. Pre-built platforms typically have limited customization options, but they offer a quick and easy way to launch a streaming service.

In a nutshell: A templated solution for building quick, simple no-code apps with limited customization and scaling needs.

Total cost: $ Thousands of Dollars (The Templated Approach is the least expensive app-building solution.)

Pros: Lower cost, easy onboarding, quick launch.

Cons: Limited customization. lower-level video platform can lead to poor UI/UX. Limited monetization options.

Who is it for?: Smaller and/or new streamers with limited budgets.

Solution providers: Vimeo, Zype.

3: The Streann Solution

Streann Media created the most innovative OTT white-label platform in the world. It is a pre-built solution that can be rebranded and customized to meet the specific needs of your business, with over 150 features for distribution, engagement, and monetization.

In a nutshell: A customizable product approach to building no-/low-code apps that leverages Streann’s experienced team.

Total cost: $$ (Streann charges a fixed fee with no surprises or surcharges.)

Pros: Full UI/UX customization without developer dependencies, open architecture, built for agility and scalability, quick launch, streamlined distribution. Hybrid monetization options

Lower cost than an in-house platform allows for customization and integrations

Who is it for?: A range of content creators looking for a sophisticated OTT platform with the best monetization options.

Solution providers: Only the best on the market, Streann Media.

When choosing the right OTT app-building solution for your business, it’s important to consider your goals and budget. If you’re just starting out or have limited resources, a pre-built platform may be the best option. If you’re looking to differentiate yourself in the market and have more complex requirements, Streann Media is the way to go!

In conclusion, choosing the right OTT app-building solution for your business can be challenging, but it’s crucial to get it right to ensure your success in the streaming industry. Pre-built, custom, and white-label solutions each have their own advantages and disadvantages, so it’s important to consider your goals and budget before making a decision. At Streann Media, we’re dedicated to helping businesses find the best OTT solution for their needs, so feel free to reach out to us for assistance.

About Streann Media

Streann Media is the world’s most innovative and interactive OTT streaming platform. With Streann, content providers can create the next Netflix or Spotify, with more than 150 proprietary features for market-first delivery, engagement and monetization technologies. Established in 2014 in Miami, Florida, the company has won multiple industry awards for its easy-to-use, all-in-one solution and has been deployed in 141 countries. For more information, visit www.streann.com.eators and broadcasters, building brand loyalty with today’s digital-first consumer is a radically different, data-driven process, compared to traditional media.



Streann Media

The most advanced video and audio platform experience for content providers.