Why are brands loving CTV? A $21.2 Billion industry in 2022.
The ad industry is putting dollars where viewers are paying the most attention.
Connected TV ads are the leading segment in the media world — an indication of the sizable shift away from traditional TV viewing and toward streaming video. Connected TV ad spending grew 57% in 2021 to $15.2 billion, and will grow another 39% in 2022 to $21.2 billion.
Connected TV viewing will account for 36% of the total time spent with both linear TV and Connected TV combined in 2022. As a sign that the industry will continue experiencing robust growth, only 18% of the total video ad dollars are being committed to Connected TV. Without a doubt, the shift from linear will continue in the upcoming years.
What is the key advantage of CTV ads?
Brand advertisers can access additional data, like location or shopping data when making Connected TV ad buys, as compared with linear. That’s why 59% of ad buyers said it was “very clear” where their Connected TV ads ran, versus just 50% for social video and 43% for digital video.
Brands are seeing how effective CTV can be in terms of generating incremental reach, they will likely continue investing in this fast-growing segment.
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About Streann Media
Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization Web 3.0 streaming platform. With Streann, content providers can create live streaming content and build next-generation Web 3.0 live streaming business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has Millions of Active users in 141 geographies. For more information, visit www.streann.com.
