Why Gamification Works: How Media Companies are Engaging With Fun

Successful content providers are turning trivia games into new sources of revenue.

The data is clear: 90% of the content providers don’t maximize their content potential. While media companies create an extraordinary amount of content every day, not much is done on engaging audiences. This is a wasted opportunity!

The era of broadcasting is dead. Your potential audience wants to hear from their friends and other audiences about your content. They want to be part of the content experience.

Gamification Market Statistics

Our gamification market research reveals a high growth segment in media, propelled by the ubiquitous use of mobile devices and the capabilities of streaming.

The gamification market size in 2019 had a global value of $16.8 billion and is predicted to register an impressive growth of 32%, reaching $30 billion by 2025.

Increasingly, trivia games are being used to build participation in live shows and sports. To put it simply, gamification incorporates fun and an element of competition to a content strategy.

Successful Case Studies: Live Shows and Sports

• The format during a live show is about predictions: trivia games allow your audience to get into the show from the first minute and remain engaged with it until the end, giving users the chance to connect and compete for prizes.
• Trivia games are also great for sports. Every sports fan wants to predict the results of the next football game, who’s scoring the first goal, or the winner of a basketball match. We successfully launch trivia games in the biggest soccer tournament of the Americas with ESPN, reporting engagement levels not seen before.

Activating your audience’s voices through gamification is one of the best things you can do for your content, but it’s also one of the most challenging. Fortunately, we can deploy a gamification solution in a matter of days.