Why live streaming is a must for OTT
Streaming giants like Netflix, Prime Video, and Disney+ have built huge audiences through a growing on-demand content library, and niche content providers may think that the days of live content are numbered.
However, our data across successful content creators clearly shows that audiences love live streaming, where they can connect and feel part of a community.
Live streaming helps make your channel more valuable to current subscribers and brings in new viewers.
Here are some best practices for you to consider:
- Stream live certain special events with pay-per-view. You might discover fans who aren’t ready to subscribe but are ready to buy.
- Stream freebie classes, premium content, or events that give your would-be subscribers a taste of what your channel offers.
- Connect live to your audience with some of the excitement and immediacy of an in-person event, minus the travel logistics.
The secret sauce of OTT: combining on-demand and live streaming
What’s next for content providers and broadcasters?
Embrace live streaming for exponential engagement! Our biggest success stories in 2021 -from large broadcasters and niche content providers- have launched a consistent mix of live and VOD content as part of their overall streaming offering. The live streaming industry has doubled in the last 12 months!
Doing it right. How to optimize your content library?
There are three critical components of mixing live streaming strategy with on-demand content:
- Repackaging
Data shows that short shelf-life live content, like breaking news or sports games, is being repackaged and repurposed, and used for on-demand viewing later. - Reliability
Online videos with a start-up time exceeding even two seconds have significantly higher streaming video abandonment rates, with each incremental second propelling another 6% of viewers to jump ship. - User-Generated Content
UGC in a branded OTT app means that your content platform includes the end-user: they become active contributors instead of passive consumers. It’s the new normal, and your audiences love it.
Want to build the next generation of OTT streaming services?
At Streann, we help content providers launch their own OTT in 24 hours. Our robust platform converts your content library into a money-making machine, through +150 distribution, engagement, and monetization features to dominate the new streaming era.
