Winning the Attention Game: How Vertical Videos are Transforming Media Consumption
How Streann is Revolutionizing Media with TikTok-like Experiences
In today’s fast-paced digital age, the market for attention has become fiercely competitive. Traditional product categories — such as Netflix versus Disney or Spotify versus Apple Music — are merging into a single market where capturing and retaining audience attention is essential. Amidst this dynamic landscape, TikTok has emerged as a formidable force, achieving unprecedented growth and becoming the primary lens through which many Western youth perceive the world. TikTok’s success isn’t just about viral dance challenges or short-form videos; it’s about mastering the art of engagement and attention capture.
Compete Head-to-Head with TikTok or Die
This is where Streann comes into play. Our cutting-edge technology enables media companies to launch vertical video experiences akin to TikTok, providing them with the tools to capture the fleeting attention of today’s viewers. By leveraging Streann’s platform, media companies can deliver engaging, interactive, and immersive content that meets the demands of modern audiences.
The Compelling Advantages of Vertical Videos
-Enhanced Viewability
Social media giants like TikTok and Instagram have demonstrated a significant increase in views for vertical videos. Studies reveal a 36% increase in views for the first three seconds and an astonishing 187% surge in viewership for at least half the video duration. This enhanced viewability makes vertical videos a powerful tool for capturing attention quickly and effectively.
-Eye-Catching Format
Vertical videos occupy 78% more screen space on mobile devices compared to horizontal videos. This format is inherently more attention-grabbing, ensuring that your content stands out in a crowded digital landscape. The vertical orientation aligns perfectly with how users naturally hold their devices, creating a seamless viewing experience.
-Preferred Ad Format
A significant 71% of users express a clear preference for vertical video ads, leading to higher engagement rates compared to horizontal ads. This preference translates into more effective advertising campaigns, driving better results for brands and advertisers who embrace this format.
-Higher Purchase Intent
Vertical video ads boast double the purchase intent compared to their horizontal counterparts. This makes them a lucrative option for advertisers looking to drive conversions and sales. The immersive nature of vertical videos helps create a stronger connection with viewers, influencing their purchasing decisions more effectively.
-Better User Experience
With 94% of smartphone users holding their devices vertically, vertical videos align seamlessly with user habits, providing an optimal viewing experience. This alignment with natural device orientation enhances user satisfaction and engagement, making vertical videos the preferred format for modern content consumption.
The Future of Media Consumption
“As the media landscape continues to evolve, capturing the attention of Gen Z has become both a challenge and an opportunity. This generation, more than any other, engages with vertical video content that is dynamic and interactive. At Streann, we are dedicated to empowering media companies with the technology to create TikTok-like experiences that captivate and retain this audience. Our platform enables the delivery of engaging, immersive content tailored to the preferences of Gen Z. We believe that 2024 will be a transformative year for the industry, with Streann leading the charge in this vertical video revolution,” said Gio Punzo, CEO of Streann.
Join the Vertical Video Revolution
As we venture further into an era where attention is the most valuable currency, media companies must adapt to new formats and technologies to stay relevant. Vertical videos represent a significant shift in how content is consumed and engaged with, especially among younger audiences. Streann’s innovative platform offers the tools needed to thrive in this competitive market, ensuring that your content not only captures attention but also retains it. Join us in leading the vertical video revolution and transform the way you connect with your audience in 2024 and beyond.
In summary, vertical videos are not just a trend; they are the future of media consumption. With their enhanced viewability, eye-catching format, preferred ad status, higher purchase intent, and superior user experience, vertical videos offer unparalleled advantages for media companies and advertisers alike. Streann is at the forefront of this revolution, providing the technology and expertise needed to harness the power of vertical videos and captivate modern audiences. Embrace the change and secure your place in the future of media with Streann.
