Without proper data analytics, content creators fail

Creativity only thrives with the right insights from your users.

Streann Media
3 min readMay 30, 2022

Data, charts, and forecasting, seriously?

Great content decisions start with insights — but too often, it can be hard to find the information you need behind the raw numbers. Streann Media now makes this analysis easier for creators and channel owners by surfacing everything you need to make informed content decisions in one, unified data analytics dashboard. At a glance, you can see subscriber growth, video views, usage trends, and more — all the tools you need to fine-tune your content, marketing, and business strategies.

Grow your audience and revenues with metrics that matter

The first step to growing your channel is understanding what drives growth. Our data analytics dashboard gives you a comprehensive view of your business, including:

  • Boost audience acquisition
  • Turn trials into long-term customers
  • Increase engagement
  • Optimize content decisions
  • Reduce churn

Long story short — having easy access to your content data analytics helps you make more money.

See how your subscribers discover and consume content

Every audience is different, and viewing habits will vary accordingly. Learn more about how your users are engaging with your content to learn what to make more of, how to organize your channel, and what to promote. Find the answers to questions like these:

  • What are subscribers watching?
    Top content. See an overview of your top videos -or shows- by title, categories, and type. See how many people are watching, and for how long. How engaging is a video? We show you the ratio of people who watched 75% or more of a video, to those who watched 25% or less.
  • When are subscribers watching?
    See how often subscribers are watching your content, and how usage is changing over time. Hours streamed per viewer are often a good indicator of whether you are releasing content frequently enough.
  • Where are subscribers watching?
    See how long subscribers are spending watching content across popular streaming platforms like Roku, iOS, Apple TV, Android, etc. Knowing where your audience prefers to watch helps you decide when it’s time to invest in branded apps, or promote your presence on a certain network.

Add milestones to track how specific events impact customer acquisition and churn. Milestones can be anything from releasing new content, a social campaign, changes to your free trial length, etc.

With Streann Media, you get state-of-the-art data analytics straight out of the box, with no setup or integrations required. How will the right insights help you grow?

About Streann

Streann Media®️ is the world’s most innovative and interactive content creation, distribution, engagement, and monetization Web 3.0 streaming platform. With Streann, content providers can create live streaming content and build next-generation Web 3.0 live streaming business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has Millions of Active users in 141 geographies. For more information, visit www.streann.com.

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Streann Media
Streann Media

Written by Streann Media

The most advanced video and audio platform experience for content providers.

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